SEO Question - Re-directs
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16 November 2009 09:04am
Hi, I will need to change the url of a large number of existing web pages when they are migrated to a refreshed website. Therefore, for some people who have bookmarked this, they will get a error page. I can't do a 301 re-direct on all of these pages. So is there a better choice than making the 404 error page very user friendly so people can find their right page? Thanks Simon
Web PR Consultant at Clickthrough Marketing
16 November 2009 11:34am
Make the 404 a site map of the new site?
Owner at O'Mahony Donnelly E-Business
15 December 2009 12:30pm
Why can't you do a 301 re-direct on all the pages - is it down to the number of pages? It may be worth the time as it will:
- automatically forward visitors who have bookmarked as well as those that come from search engines that still have the old URLs in the index; and
- help he search engines to update their indexes with the new URLS and pass some of the value of the old URLS to the new.
The sitemap is a good idea to avoid dead ends if you absolutely cannot redirect.