Marketing Manager at Pure 360
26 September 2008 12:20pm
In the September issue of Email Marketing Manual (www.emailmarketingmanual.com) there is a great article on catching readers attention at the end of messages by beefing up the footer of your email, and quite an interesting insight into the importance of opt-out email schemas.
They cover two of email marketings biggest concerns from very different angles: spam reputation and losing subscribers.
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