Senior Online Marketing Manager at borro.com
02 October 2008 20:36pm
What tools or techniques are out there for tracking offline conversions?
E-Business Consultant at Dan Barker
03 October 2008 09:14am
hi, Jay, how's life?
I'm not 100% sure what you're asking, but one thing we do is use a different phone number on the website for each source.
this would give you an idea of how many phone calls your PPC campaigns generate.
Hope that's useful!
CEO at Conversion Rate Experts
07 October 2008 14:57pm
You might want to check these guys out...
CEO of Conversion Rate Experts
A Google Website Optimizer Authorized Consultancy
Managing Director at n3w media
08 October 2008 10:07am
Depending on what sector you are in, you may be able to use a scheme of 'promotional codes' to track conversions? (you probably have already thought about this).
VP Marketing at IPG
12 December 2008 05:39am
Actually check out www.keymetric.com. They provide way more information than clickpath or voicestar. They track all offline and online conversions, including phone calls back to the actual keyword AND search term so you can see what searchers used to query to get to your site and convert. They have a ton of other tools as well.
Managing Director at Future Insight Analytics Ltd.
30 July 2009 13:55pm
Sorry if this is delayed, but we provide a service called CallTrackID http://www.freshegg.com/call-track-id.htm that fires offline telephone conversion data into Google Analytics.
If you call, ask for me and I'll talk you through it.
Nikki Rae - Web Conversion Specialist
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