Recommended reports
Online Measurement and Strategy Report 2011
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
Alternatively, see our Ad Serving Buyer's Guide or Online Media Report.
CEO at Econsultancy
15 October 2009 16:55pm
For years now the "unified media planning/buying currency" for online (the "BARB for the Internet") has been debated, discussed, and has failed to emerge, with various bodies disintegrating in the attempt.
The IAB and AOP jointly took up the cause and created UKOM to finally pull it off. They appointed Nielsen to create a panel-based measurement to be ready for January 2010 - called the audience planning system (APS).
Last night it unveiled the details as reported by NMA here - http://www.nma.co.uk/ukom-reveals-details-of-online-planning-system/3005573.article
Am I the only one to be disappointed?
Am I the only one who thinks these panel sizes are so small as to be near meaningless?
4,000 people at work?! How many people go online at work every day in the UK? At least 20 million?
Even this (B2B) site gets almost as many uniques per day as the entire consumer panel.
Is this any better than using Google Ad Planner?
We're keen to support this initiative but I'd hoped it would come out of the blocks a little stronger than this?