Viral Marketing in the Luxury Business? Suitable or not ?

Dear all,

I'm currently investigating whether viral marketing is suitable for luxury / premium goods and its very selective audience.

Do you have any experience in doing viral marketing campaigns in the luxury segment (watch, automotive, golf, jewellery, clothes...?

I would appreciate to see some viral campaigns in the industry which have proven to be successfull.

Thank you.

Kind regards,

Mike

I do not have viral marketing experience in luxury business, but yes, I have worked on SEO marketing for these businesses.

You can try Google adsense which has launched several new features to help advertisers reach their target audience effectively.

For example, you can target your ad for myspace users who are "Female" and are aged in between 20-30.

These sort of features are now available on Google adsense and can help you improve ROI.

Read more about these updates at : http://www.seohawk.com/blog/google-adwords-dec08/

rgds
Jimmy

Hi Mike,

Virals are being used by luxury goods - you might want to check out the viral chart which is compiled by Unruly Media. (They're video seeding specialists... and they work with a lot of huge brands).

Their luxury viral chart includes brands such as Gucci, Louis Vuitton and Chanel. Direct link is here.

Hope you find this useful.

Jake

No problem.

It's also worth bearing in mind that products in the luxury market creep up not only in virals - direct video ads and product placements (intentional or not) usually see good responses.

Increasingly, we're also seeing them cross-over into each other: A good example of this is the Nike viral thats been floating around since the beginning of this year where Kobe Bryant jumps over an Aston Martin.

Jake