Recommended reports
Online Measurement and Strategy Report 2011
An analysis of the online measurement industry based on a survey of digital marketers. The 67-page report and 29-slide summary presentation contain valuable insights into the use of paid-for and free web analytics tools. Beyond web analytics, the report also looks at a range of data sources and information requirements, and the extent to which companies are able to develop a coherent measurement strategy.
Alternatively, see our Web Analytics Buyer's Guide 2012 or Twitter for Business.
Director at 2infinity Ltd
27 July 2009 11:09am
Hi,
I am working with a etail client that is looking to improve the quality and reliability of the analytics that they get from the widely used free package available. Coupled with this, they are ideally looking for the same tool to allow them to slice and dice their sales / customer database - does any one know of such a tool? Any recommendations?
Or are we best to stick to two individual pieces of software that are best of breed for each requirement?
Cheers
Al
Head of Direct at Lyle & Scott Ltd
28 July 2009 17:09pm
Hello Al
Give me a call when you have a mo, happy to discuss.
Will
Country Manager UK & Ireland at AT Internet
29 July 2009 17:26pm
Hello Al,
You may want to consider AT Internet, we offer a high-end solution with a very low Total Cost of Ownership.
www.atinternet.com
Best
Walid
CEO at Econsultancy
30 July 2009 09:00am
Hi Al
The higher end web analytics tools (=not free) can do both site usage analytics (not personally identifiable information) as well as more CRM-like customer data analysis and segmentation. Often the latter is used, say, to trigger other marketing activity such as email or site personalisation.
However, I'm not aware of any free analytics tools that do both. Indeed the most obvious free ones (like Google Analytics) very deliberately avoid going into actual customer data largely because of privacy issues.
I think it depends what data analysis, tools and services you want or need on the customer database as to whether you need two tools or not. Web analytics tools with customer segmentation/analytics capabilities are typically good for *web* driven sales and marketing but I'm not sure I'd want to rely on such a tool as *the sole* customer database/warehouse that I have? Typically you'd hope to have a single customer database and then the various channel / point solutions feeding into, and out of, this database, with the web being just one of the channels.