Managing Director at Cranmore Digital Consulting Ltd
21 March 2011 21:36pm
I'm doing research for a global client and the feedback is that the site doesn't look global enough, it looks too British. I wondered what features/design elements make you think of a site as global rather than as US, or British (this will be an English language site initially with country versions as phase two).
CEO at Econsultancy
22 March 2011 09:59am
I'd be very worried if I were being asked to create something 'global' looking? What on earth does that mean? I can only think that means 'completely neutral / nothing-y looking / can't offend anyone' which isn't great. Makes me think of that nasty corporate stock photography.
I think there are some broad differences between US and UK - look at our newspapers' designs for example. US tend to be more 'guru' led, tend to be more copy/CTA driven, less imagery, generally less 'designed'. Compare US and UK TV adverts and you quickly get the idea. But all that is still a gross generalisation. Within the US (as with the UK) there's a whole world of difference from what a New York crowd might expect versus the Mid West etc. etc.
I guess you can look at functional elements to give it a 'global' feel e.g. language settings, URLs and so on.
23 March 2011 21:18pm
Thanks Ashley, I was a bit sloppy with my copy in that post. They are a genuinely global company but they feel the website doesn't reflect that. The URL is a good point. Cheers.
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