Founder at Resourceguruapp.com and StagsandHens.com
27 January 2009 23:24pm
hey ashley, if you're out there - why did you guys drop the 'www' from your URL?
CEO at Econsultancy
29 January 2009 15:50pm
To ruin our search rankings... ;)
Actually, we were 'changing' our name/URL from 'E-consultancy' to 'Econsultancy' so were effectively changing the domain, URLs, logos etc. anyway so thought we would also drop the 'www' while we were at it.
Only two reasons for this really: firstly, to make our URLs shorter, secondly it seemed like this might be the way websites were going. Though not entirely convinced the latter point is necessarily the case.
Actually, the whole 'http://', 'www' and so on gubbins will become increasingly meaningless I think. Users don't care what protocol is being used, nor do they want to have to care about sub-domains, country extensions and so on. Already browsers are pretty good at dealing with people leaving out all this extra stuff. Indeed Chrome, via its search-in-the-URL-bar feature, means you can pretty much just bung in the company name. Mobile phones too are getting better as this sort of thing - you don't need to know URLs, you just use 'apps'.
I might ask Mike Grehan to chip in with his "Http/html/SEO is dead" if you really want to broaden this debate...!
Vice President, Global Content Director at Incisive Media
30 January 2009 01:53am
Because... and it is a big BECAUSE... we had such a great night in New York on Tuesday... I'll take the bait :-)
But here's the thing... I'm not commenting on the http and search have reached the end until people read the paper I wrote and "get it."
I'm not joining a thread where anyone like the nitwit blogger of yours who commented on my ClickZ column without reading the papers I referenced and without reading my own (in fact, he didn't even read the column properly).
I have a good debate going, a great conversation with people in the US who "get it" in fact. So it would be nice, if you force me to join a thread (when you know how much I hate forums), to have people who see both sides. Not people who still dress like Prince, brag about their keyword density analyzer and simply orgasm over ranking reports. 1999 came and went – get over it.
So, download my paper. It's a thought paper and it's all about starting a solid, healthy discussion about the future of search.
And thanks again for dinner. You should come to New York more often!
01 February 2009 17:36pm
thanks for the info ashley. i'm sure you're right - that users don't care about it. but my personal opinion is that users have become so used to it that they automatically use it when typing a web address.
i think dropping it can cause minor problems though. for instance, i rely on firefox to complete addresses for me and, recently, i couldn't remember the name of a site i use. i just remembered that it started with the word 'trust'. so i typed in 'www.trust' to see what firefox suggested. however, it didn't suggest the site i wanted because they have also dropped the 'www'. the site was trustedplaces.com.
this is a very minor problem but, if there are no really compelling reasons to drop it, i think i'm going to just stick with the status quo. as they say, 'if it ain't broke ...'.
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