Recommended research
SEMPO State of Search Marketing Report 2012
The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
Econsultancy.com Case Study: Optimisation from the Publisher's Perspective
54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'.
Chief Executive at agency:2 The Social Media Agency
05 January 2009 11:45am
The short answer to this is yes it can, quite dramatically.
As with most marketing activity there are quite a few factors to take into consideration such as keywords used, frequency of activity & forum site selection.
We found we can rank high up of the Google home page within an incredibly short time period for our clients across a variety of industry sectors by using a selection of social media marketing activities.
Have you found similar search benefits?
Joel
agency:2 The social media agency
Director of Product Development at Econsultancy
06 January 2009 11:18am
Such as spamming forums with duplicate posts? Come on Joel, surely copy and pasting from one forum to another isn't going to help your search results once spotted by moderators? I agree with your sentiments but we normally just delete duplicate posts...
What works, when it comes down to it, is adding 'the social media agency' as a link in your posts. It's admittedly a great choice for a company strapline, but the execution here feels a bit grey hat...
self employed
15 January 2009 11:10am
Well spoted Chris
Chief Executive at agency:2 The Social Media Agency
15 January 2009 11:28am
Fair point Chris. By the way I like your new look site.
Director of Product Development at Econsultancy
15 January 2009 11:38am
Thanks Joel. We sorted this one out by email... all good.