The SEO Best Practice: SEO Copywriting Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Alternatively, see our Product Pages: A Best Practice Guide.
SEO and Social Media Specialist at Raven Internet Marketing Tools
30 June 2009 18:26pm
I'm am trying to find good resources on writing product copy for conversion. The particular product I am trying to sell is fine art photo prints.
Does anyone know of articles dedicated to creating good product page copy with examples?
Senior Research Analyst at Econsultancy
30 June 2009 23:59pm
Hi Anonymous,
Econsultancy has numerous articles dedicated to copywriting - Have you searched through our archive to see if anything can help you/is relevant?
Cheers
Jake
E-Commerce Manager at ESI.Info
03 July 2009 21:41pm
do you know the product? if so you should have no problem. There is no quick fix to this. You need to know the product and then you can write about it. Just be concise and make sure you know what motivates the buyers. That always helps conversion.
As an art skool graduate you have a greenfield to play with in terms of copy description.
Check out some other sites who do the same thing.
for tacky commercial http://www.easyart.com/flags.ghtml
http://www.worldgallery.co.uk
or try some galleries to get a flavour of how they sell to clients? It doesn;t take much.just a bit of research
http://www.victoria-miro.com/
http://www.flowerseast.com/
and eyestorm know their market and are incredibly good at copywriting for the web
http://www.eyestorm.com/
all of the above are pretty accessible so go for your life and good luck with the challenge.
SEO and Social Media Specialist at Raven Internet Marketing Tools
10 July 2009 19:27pm
Thanks Jake. I'll search the archive.
Robert, They are my photographs so I know everything about them. My writing style is humorous and I try to set myself apart from traditional artists or the stereotype of artist. That is how I came up with the brand name Art Rogue.
For example, at my art openings I used to get a keg of beer instead of serving wine. It's part of my style.
My current site http://artrogue.com was developed when I was selling my work full time and I knew little about marketing. I now work in the SEO industry and am studying conversion marketing. All that I have learned I will be applying to my ecomm redesign.
Thanks for the help all.