Recommended research
Multivariate Testing Buyer's Guide
Econsultancy's Multivariate Testing (MVT) Buyer's Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading technology suppliers and detailed information about the trends and issues affecting the online testing sector. The 127-page report also contains best practice and tips for identifying the right MVT vendor to meet your needs and useful advice for those just starting to get involved in this area.
MD at Screen Pages
13 February 2007 12:15pm
Has anyone any insight into the "best" A/B service/package providers? I'm looking for something that can be integrated into e-commerce websites?
Or should we build our own?
Online Marketing Director at Emart.co.uk
14 February 2007 09:24am
Hi Roger,
I think reading your message you are looking for software to work with your website to do A/B testing? If this is the case then I'm affraid we cannot help on this occassion.
However, if you are looking for "live" Usability Testing, i.e. in a "lab" environment, then we can certainly help. We have provided lab testing using real people to check websites for the likes of Figleaves, The White Company, Marks & Spencer, banks, telecoms companies, local authorities and others.
If you think we can help, please let me know.
Regards
Richard Burn
0844 55 77 611
www.emart.co.uk
Managing Director at Shine Marketing
15 February 2007 11:13am
Hi Roger,
There area few options out there depending on how deep into the site you want to do the testing.
Google launched their own Page Optimiser service last year, but it look like it's still in beta testing and they're being ver slow about apprving new accounts.
Ian Jindal talked about using Touch Clarity when he spoke about this subject at the masterclass last year.
If you're just looking at landing pages rather than content within the site itself then Offermatica is popular and easy to get set up.
Hope that's a help
Maxymiser
16 February 2007 08:36am
Hi Roger,
I read your posting with interest.
I am Director at Maxymiser which is the only European based company to provide A/B and Multivariate testing at present. I would be more than happy to help you through what you should be looking out for with an A/B or Multivariate testing tool.
There are a number of US based companies for you to look at, and Google has launched its WebOptimiser tool which might be worth a look too.
Kind regards
Mark Simpson
Director
www.maxymiser.com
mark@maxymiser.com