1. Amit Sharma Silver

    Digital Marketing & Strategy Consultant at Emotion Associates Limited

    15 December 2006 15:50pm

    Amit Sharma

    My company is looking to advertise online. We have been informed that we need an adserving agency. I am wondering if someone has any recommendations as to who we could possibly use. We are looking to use a UK based agency.

    Regards

    Amit Sharma

  2. Linus Gregoriadis Staff

    Research Director at Econsultancy

    15 December 2006 16:56pm

    Linus Gregoriadis

    Hi Amit,

    We (E-consultancy) had a supplier showcase on Ad Serving recently featuring some different ad serving companies.

    You can download some of the presentations here (for free) to get some background.  

    http://www.e-consultancy.com/knowledge/events/supplier-showcases.asp

    Atlas focuses on the 'buy-side' (i.e. ad serving technology for advertisers rather than publishers) although it has just bought Accipiter which has a focus on the 'sell-side' (technology for publishers).

    We've also got buyer's guides on Ad Serving and Online Ad Networks which could be helpful.

    http://www.e-consultancy.com/publications/ad-serving-buyers-guide/ 

    http://www.e-consultancy.com/publications/online-advertising-networks-buyers-guide-2007/

    Without knowing more about your particular requirements it's hard to single out a particular technology or agency which would be the best fit for your needs

    Regards,

    Linus Gregoriadis (E-consultancy Analyst)

  3. Jonathan Davey

    Director at LiaiseOnline Limited

    17 December 2006 18:53pm

    Jonathan Davey

    Tell me more...

    Jon Davey - www.liaiseonline.co.uk, creators of www.businessinberkshire.co.uk

  4. Raja Ramachandran

    Asst Manager-Traffic and Ops at Natural Search

    18 December 2006 04:57am

    Raja Ramachandran

    Dear Amit,

    I am Raja from "TribalDDBIndia" a DDB worldwide company.We are the leading interactive Ad agency in India.We have people having experience across various industry leading ad servers such as Doubleclicks DFA,DFP,RealMedia OAS,Falk, Accipiter, and Zedo.

    Please kinldy let me know to run you a presentation on our capabilities

    Kind Regards,
    Raja Ramachandran
    Supervisor-Online Ad Serving
     
    Tribal DDB India
    A DDB Worldwide Company
    Mobile: 91-9382812088
    Email:

    Kindly Visit us on: http://www.tribalddbindia.com
    Online Media Operations

    On 16:56:30 15 December 2006 LinusGregoriadis wrote:

    Hi Amit,

    We (E-consultancy) had a supplier showcase on Ad Serving recently featuring some different ad serving companies.

    You can download some of the presentations here (for free) to get some background.  

    http://www.e-consultancy.com/knowledge/events/supplier-showcases.asp

    Atlas focuses on the 'buy-side' (i.e. ad serving technology for advertisers rather than publishers) although it has just bought Accipiter which has a focus on the 'sell-side' (technology for publishers).

    We've also got buyer's guides on Ad Serving and Online Ad Networks which could be helpful.

    http://www.e-consultancy.com/publications/ad-serving-buyers-guide/ 

    http://www.e-consultancy.com/publications/online-advertising-networks-buyers-guide-2007/

    Without knowing more about your particular requirements it's hard to single out a particular technology or agency which would be the best fit for your needs

    Regards,

    Linus Gregoriadis (E-consultancy Analyst)

  5. Pallavi Bhardwaj

    Marketing Manager at Infosys

    18 December 2006 05:14am

    Pallavi Bhardwaj

    Hi Amit,  an interactive ad agency is what you need. As far as ad serving is concerned, most fo the portals do not allow a third party server, so as far as adserving is concerned, if media is planned in a good way, you mite not need a thirty party ad serving.

    Regards

    Pallavi Bhardwaj 

  6. Amit Sharma Silver

    Digital Marketing & Strategy Consultant at Emotion Associates Limited

    02 January 2007 17:41pm

    Amit Sharma

    Hi Linus,

    Thanks for your feedback. It was very helpful indeed.

    At this stage our requirement is extremely simple -  We are looking to advertise our consumer products on some social networking websites. We have been requested by these sites to get an adserver in place and then send across the “adtags” for the creative to them.

    So we are looking for an extremely simple adserving solution.

    I have been in touch with some of the culprits mentioned in the showcase feature you mentioned and hope to have a solution shortly.

    Once again, thanks for your guidance.

    Regards

    On 16:56:30 15 December 2006 LinusGregoriadis wrote:

    Hi Amit,

    We (E-consultancy) had a supplier showcase on Ad Serving recently featuring some different ad serving companies.

    You can download some of the presentations here (for free) to get some background.  

    http://www.e-consultancy.com/knowledge/events/supplier-showcases.asp

    Atlas focuses on the 'buy-side' (i.e. ad serving technology for advertisers rather than publishers) although it has just bought Accipiter which has a focus on the 'sell-side' (technology for publishers).

    We've also got buyer's guides on Ad Serving and Online Ad Networks which could be helpful.

    http://www.e-consultancy.com/publications/ad-serving-buyers-guide/ 

    http://www.e-consultancy.com/publications/online-advertising-networks-buyers-guide-2007/

    Without knowing more about your particular requirements it's hard to single out a particular technology or agency which would be the best fit for your needs

    Regards,

    Linus Gregoriadis (E-consultancy Analyst)

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