Director at Experience Solutions Ltd
09 October 2006 17:48pm
Can anyone give me a bit of advice on recruiting an emarketing specialist?
I have inherited an eMarketing team and its not my specialist area so I'm looking for a bit of advice. I need to expand my team but I'm not finding many people with the range of skills I'm looking for (SEO, PPC, email marketing and analytics). Admittedly its still early days in the process, but I was wondering if I'm asking for too much in one person? or if this is a fair skillset to be looking for - bear in mind we're based in Bournemouth not London.
Also, has anyone got any good tips for some challenging interview questions which will help me filter the wheat from the chaff?
Thanks in advance
Director of eCommerce at A well known Telco
10 October 2006 08:21am
here are a few off the top of my head that should filter lamers...
SEO1. What are more effective. Links from your own site or links from other peoples sites?
PPC2. what is dayparting and why is it useful?
Email3. Name 3 things that are important to ensure successful email deliverability
WA4. What is the difference between logfile based tracking and page tagging? or How you do calculate conversion rate.
On the recruitment side, its a tough market and people are asking/being paid bigger bucks all the time. Not sure about Bournemouth
10 October 2006 13:57pm
Great questions Jon, just tried them out on one of our guys they got him thinking.
Thanks a lot
E-Business Consultant at Dan Barker
11 October 2006 17:44pm
that's a fair skillset - anyone who considers themselves an all-rounder & has a serious interest in the area should have knowledge of those areas.
what's the salary range?
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
The Email Marketing Beginner's Guide is a starting point for those who want to discover what email is all about. It is free to Econsultancy Bronze members (registered users) and higher.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register