I have a customer who has developed an industry-specific online recruitment website that is different from other recruitment sites.  The site’s USP lies in its user interface which is primarily Flash-based, thus its ease of use.  

Here’s the catch – the site has never been launched as the client realised that the investment required to compete in the marketplace would be too high.  As a result, the client wants to sell the site and the registered URLs as an ongoing concern – lock, stock and barrel.  

When I say industry-specific, I mean that the site is branded for a specific sector – let’s say the education sector – and has a good “.com” based URL along the lines of “educationjobs.com”.  The beauty of the model is that the client has registered another four industry-specific URLs – let’s say “childcarejobs.com”, “cateringjobs.com”, etc.  The current website can be re-branded without significant work to adapt to the other industries i.e. by changing colours and images; the site will appeal to a different sector whilst retaining the same functionality.

Can anyone advise me on how you would go about:

1. Valuing such a proposition

2. Selling it

Just so you know the kind of solution we’re talking about, I’m listing a quick (but not complete) snapshot of the site’s key features and associated benefits.

Job seeker features:

·         A single-screen job search interface

·         Ability to export job search results to Excel for off line review

·         Instantly apply for a job

·         Create a printer friendly or PDF version of the job spec

·         Email the job details to a friend

·         Save jobs to your personal account/clipboard

·         Define your ideal job profile and receive matching email alerts

·         Manage your profile, availability and job applications online using a “CV Manager” tool

·         A CV Builder allows seekers to build a CV from scratch using a predefined CV template

·         CV statistics allows seekers to see how many recruiters have viewed, printed, downloaded and saved their CV.

Recruiter features:

·         Post, edit AND delete jobs all in a single screen easy to use and intuitive interface

·         A single-screen CV search interface

·         Ability to export CV search results to Excel for off line review

·         Create a printer friendly or PDF version of the CV

·         Save CVs to your personal account / clipboard

·         Define your ideal candidate profile and receive matching email alerts

·         Job statistics allows recruiters to see how many job seekers have viewed, printed, downloaded and saved their jobs

·         Quickly purchase job posting credits on a simple to use and secure interface

·         View credit and payment statements online.

Administration features:

·         A single-screen user management module including add new user, edit details, change password, change permissions, add comments, view active/inactive jobs, view payment history etc.

On 09:45:35 10 April 2007 GefranOdala wrote:

I have a customer who has developed an industry-specific online recruitment website that is different from other recruitment sites.  The site’s USP lies in its user interface which is primarily Flash-based, thus its ease of use.  

Here’s the catch – the site has never been launched as the client realised that the investment required to compete in the marketplace would be too high.  As a result, the client wants to sell the site and the registered URLs as an ongoing concern – lock, stock and barrel.  

When I say industry-specific, I mean that the site is branded for a specific sector – let’s say the education sector – and has a good “.com” based URL along the lines of “educationjobs.com”.  The beauty of the model is that the client has registered another four industry-specific URLs – let’s say “childcarejobs.com”, “cateringjobs.com”, etc.  The current website can be re-branded without significant work to adapt to the other industries i.e. by changing colours and images; the site will appeal to a different sector whilst retaining the same functionality.

Can anyone advise me on how you would go about:

1. Valuing such a proposition

2. Selling it

Just so you know the kind of solution we’re talking about, I’m listing a quick (but not complete) snapshot of the site’s key features and associated benefits.

Job seeker features:

·         A single-screen job search interface

·         Ability to export job search results to Excel for off line review

·         Instantly apply for a job

·         Create a printer friendly or PDF version of the job spec

·         Email the job details to a friend

·         Save jobs to your personal account/clipboard

·         Define your ideal job profile and receive matching email alerts

·         Manage your profile, availability and job applications online using a “CV Manager” tool

·         A CV Builder allows seekers to build a CV from scratch using a predefined CV template

·         CV statistics allows seekers to see how many recruiters have viewed, printed, downloaded and saved their CV.

Recruiter features:

·         Post, edit AND delete jobs all in a single screen easy to use and intuitive interface

·         A single-screen CV search interface

·         Ability to export CV search results to Excel for off line review

·         Create a printer friendly or PDF version of the CV

·         Save CVs to your personal account / clipboard

·         Define your ideal candidate profile and receive matching email alerts

·         Job statistics allows recruiters to see how many job seekers have viewed, printed, downloaded and saved their jobs

·         Quickly purchase job posting credits on a simple to use and secure interface

·         View credit and payment statements online.

Administration features:

·         A single-screen user management module including add new user, edit details, change password, change permissions, add comments, view active/inactive jobs, view payment history etc.