Founder at Hanes Enterprises
21 September 2006 09:07am
This is probably an old question but here goes anyway.
DOes anybody have a "rule of thumb" for opt in verification %.
I am using Aweber to email captured emails for Google PPC, and am experiencing a low, I Think, actual verification %.
Is this a deliverability issue or a " eliminate tire kickers issue". I have included capture page for your reference
Managing Director at Shine Marketing
22 September 2006 11:34am
This is going to vary massively, I can get anything from 10% to 99% depending on where I'm getting my data from, and how the sign-up process is designed.
In your case I'd suggest you change your subject line:
From: Leo Hanessubject: RESPONSE REQUIRED: Confirm your request for information from blogging-offer
I've no idea who Leo Hanes is, and most people won't see the words 'blogging offer' as it's too far along the subject line. I was looking out for this email and still nearly wrote it off as spam.
Director at TheCustomer
25 September 2006 12:27pm
There's too many variables to give you a yardstick.
I guess you'd like a higher level of registration!
What's your initial clickthrough rate like? As sgpratley suggests, it would be worth testing changes to your landing page.
I'd try to make the Guide seem as substantial as possible, with a picture, quotes, and testimonials.
And try to make the landing page as trustworthy as possible so that folk are more willing to give you their details.
Test some variations & see what works best. (Change one thing at a time so that you know what made a difference!)
One question I'd ask is... is there a Blog to go with the manual? Can ppc visitors see it - I'd think that would go a long way to building credibility & credentials.
07 December 2006 11:36am
Sorry it took me so long to acknowledge your response.
So I should change subject line to put "Blogging Offer " at front end then?
And as most people will not remember "Leo Hanes" in the "FROM" should I put "Blogging Offer" in th efrom line somehow
I take from your response that the issue lies in getting people to open the confirmation emails after they opted in, assuming they actually got delivered
Thanks for the help
List Building Strategies
07 December 2006 12:19pm
Pretty much, yes.
The first challenge is getting the reader to open the email, and to do that you have to be recognised.
To do that you need to change the 'From' and 'Subject' of the email to tie up with the offer they signed up with a few minutes before.
07 December 2006 13:21pm
Sorry I took so long to acknowledge your help.
The CTR at the time for Google PPC was 3.98% search, and .06% content.
I had made changes to the capture page offering a bonus, but no significant change in the verification rate resulted,,,,verified optins remained approximately 50% of the original optin, in other words 50% never confirmed.
I did delay the delivery of the free bonus to only include verified optins, that seemed to help a little, and did not reward optins that did not confirm.
I did add privacy and contact info to capture page. And yes there is a blog that could be associated with the offer http://list-building-strategies.blogspot.com
I have since ended this specific Google PPC campaign as the ROI simply did not suffice.
Again thanks for taking the time to comment
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07 December 2006 13:22pm
I really do appreciate the insights
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