Recommended reports
Global Internet Advertising Statistics
Econsultancy's Global Internet Advertising Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Online Advertising Survey
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
Head of Marketing at Graydon UK Ltd
18 September 2007 16:29pm
What is likely to happen to the health of online advertising on a global basis if ‘sub-prime’ lenders who were prolific advertisers are likely to pull their online advertising budgets?
Some of our contacts at various UK trade magazines that relied on sub-prime advertisers are already feeling the pinch. See what is happening to the UK mortgage lending market.
The question is: “Globally-speaking, sub-prime lenders have been some of the biggest web advertisers until the recent credit crunch. How will this lost revenue impact the health of UK internet-related business and/or the economy in general?”