For once, you shouldn't have a problem finding evidence to support this online business case. e-tailing is a winning category online. All recent evidence supports this.

Try this http://www.imrg.org/IMRG/press.nsf/(httpPressReleases)/ADC9D9B0E5E061BB80256A56002F5B1A for example.

Or have a look at the following features and forum posts on this site to get more supporting information:

Good News Story: http://www.e-consultancy.com/newsfeatures/features/view.asp?id=673 - especially the bit about people wanting to buy online

e-tail set to sky rocket: http://www.e-consultancy.com/forum/default.asp?v=552&p=1 - in particular the links to 2 reports which will give you further info

There's loads of other stuff but this should give you enough to get going.

Ashley

On 10:32:08 30 May 2001 donmacinne wrote:
>I'm looking for non-copywrited marketing material to
>excite UK retailers about the benefits of B2C e-commerce,
>does such a resource exist? do you have any material I can
>use?
>
>Please email material or links to
>
>Thanks.
>
>Don.