Recommended research
E-commerce: A Beginner's Guide
The E-commerce Beginner's Guide is a starting point for those who want to learn more about e-commerce and understand how it can make a difference for their business. It is free to Bronze members and higher.
Selling Online: a How-to Guide for Small Businesses
Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller business in mind. This 100+ page document, written by e-commerce consultant Trevor Ginn, contains information about best-practice implementation and management of an online retail website. It is a must-read for any small business serious about establishing itself in the e-commerce environment.
Web Manager at Stoneridge Electronics
12 March 2008 11:16am
Hi there
I'm on the hunt for good B2B online marketing resources, principally:
- websites
- forums
- books.
That is apart from the excellent ones I've already looked at within e-consultancy of course!
Cheers
Charon
Sem Specialist at Ecweb
12 March 2008 14:50pm
1) IMPORTANT: Use a good tool to read news... you will read a lot. I recommend google reader.
2) Some books.
Marketing Management from Alvin Kotler.
B2B list from amazon.
3) Websites: Searchengineland.com and searchenginewatch.com
Seth godin - blog.
http://www.b2blog.com/ i like this one because is very down to earth.
Cheers
Gugo.
Director of New Business at Fortune Cookie
22 March 2008 13:10pm
Hi Charon
I find the following useful in parts:
http://www.b2bm.biz/ - B2B Marketing Online
http://www.cardellmedia.co.uk/ - the introductions are a bit hyped up but some useful/practical info & tips
Dave Chaffey's site has all sorts of links and resources, as well as listing his own marketing books most of which have sections/chapters addressing B2B as part of the mix. Search out specific B2B items - http://www.davechaffey.com/
The IDM insights sometimes have related items, such as: http://www.theidm.com/index.cfm?fuseAction=contentDisplay.&chn=3&tpc=277&stp=0&pge=132418
You might also find it useful to sign up for newsletters from B2B suppliers and check out any agencies who do a lot of B2B work and sign up for their newsletters (see the agencies listed in the B2B marketing awards on the B2B Marketing Online site). This should give you a fresh supply of case studies and market research.
Hope some of this helps.
Catherine