Web Manager at Stoneridge Electronics
12 March 2008 11:16am
I'm on the hunt for good B2B online marketing resources, principally:
That is apart from the excellent ones I've already looked at within e-consultancy of course!
Sem Specialist at Ecweb
12 March 2008 14:50pm
1) IMPORTANT: Use a good tool to read news... you will read a lot. I recommend google reader.
2) Some books.Marketing Management from Alvin Kotler.
B2B list from amazon.
3) Websites: Searchengineland.com and searchenginewatch.com Seth godin - blog.http://www.b2blog.com/ i like this one because is very down to earth.
Director of New Business at Fortune Cookie
22 March 2008 13:10pm
I find the following useful in parts:
http://www.b2bm.biz/ - B2B Marketing Online
http://www.cardellmedia.co.uk/ - the introductions are a bit hyped up but some useful/practical info & tips
Dave Chaffey's site has all sorts of links and resources, as well as listing his own marketing books most of which have sections/chapters addressing B2B as part of the mix. Search out specific B2B items - http://www.davechaffey.com/
The IDM insights sometimes have related items, such as: http://www.theidm.com/index.cfm?fuseAction=contentDisplay.&chn=3&tpc=277&stp=0&pge=132418
You might also find it useful to sign up for newsletters from B2B suppliers and check out any agencies who do a lot of B2B work and sign up for their newsletters (see the agencies listed in the B2B marketing awards on the B2B Marketing Online site). This should give you a fresh supply of case studies and market research.
Hope some of this helps.
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