16 January 2008 23:05pm
I´m currently involved in a research project about best and worst practice cases for online communication and sales in the B2B market. The project should focus only on companies with indirect sales and low-involment products. Does anyone for chance know of such a case?
Thanks in advance for any helpful links to examples or research sites!
Research Director at Econsultancy
17 January 2008 10:41am
It may be worth looking at a roundtable briefing we published last year about B2B marketing.
http://www.e-consultancy.com/publications/future-of-B2B-online-marketing-briefing-2007 (free to registered users)
Econsultancy's Team Marketing thought it was high time to bring together our community of marketers targeting digital marketers, so that we can share our common experiences, hear from a few experts, build our networks and learn from each other.
Our inaugural M2M event on 26th May 2011 saw discussions about budgets, technologies and the supplier selection process, in a roundtable format so there were lots of opportunities to find out what the challenges and opportunties we all face.
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Free market research on digital marketing
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