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Director at MarketingClout
24 November 2008 14:49pm
Does anyone know what a typical volume of traffic to an optimised B2B site would be? I know it's how long's a piece of string but trying to gauge from a pretty poor baseline of 30 search related visitors a month, how much that's likely to rise if the optimisation is done right. The offering is a highly competitive field of providing sales and management training...
CEO at Search Laboratory
25 November 2008 08:32am
We do a lot of work with B2B clients, and it truly is 'how long is a piece of string'.
However, you can look at the Google keyword tool and traffic estimator (links below) to get an indication of how much searching there is out there, and then how much AdWords traffic Google reckons it can bring you at what price. It assumes you pick good keywords. You will only pick a few head keywords so note that there will be other large pockets of better-converting traffic if you do your job right.
https://adwords.google.com/select/KeywordToolExternal
https://adwords.google.co.uk/select/TrafficEstimatorSandbox
Bus Dev Mgr at TDP
25 November 2008 10:48am
A question asked by so many but relatively tricky to answer as there are so many variables. Due to the broad spectrum of B2B fields, it is impossible to say how much traffic a site can generate without reviewing the current site status and the market in which it is playing.
In order to optimise the site, TDP would probably look at the situation as follows:
Once we know what market we're talking about we can get a good idea of the amount of traffic available, from this we would build a keyword strategy to ensure that you're getting the mix of available traffic volume and keyword competitiveness right.
We would then need to review the current site status - visible copy, code copy, code structure, site structure & size, and linking as well as reviewing competitor status.
Finally, it comes down to how much time and budget you are willing to commit to fixing the problems and improving the site, which in a highly competative field, is the first esential question you must answer and tantamount to the site's success.
E-Business Consultant at Dan Barker
25 November 2008 15:04pm
hiya, LuM,
Your traffic is virtually unlimited. You could post a totally off-topic article on 'threshers wine vouchers' on your site & get 10,000 visits off the back of that. But for the purpose of your strategy, you should stick to the traffic that will make a difference to your business goals.
Here's a rough calculation you can do. You could actually do the same thing for b2c, so i'll include examples there too:
For example: your site may be aimed at metallics companies with 50-250 employees. There are 9000 of those in the UK - your target market. You're specifically interested in facilities managers, so you work out the average company has 2.5 of those. You therefore have 22,500 target site visitors (9000 x 2.5).
Is that any use?
daniel
E Business Manager (Europe) at Volvo Construction Equipment
26 November 2008 09:54am
On 14:49:40 24 November 2008 LuM wrote:
Hello LuM
Well it also depends on what B2B industry you are in and the natural size of the market place. ( i.e. the number of real customers in your industry as opposed to just attracting vast numbers of the genral public). In my own B2B industry we recently upgraded a poorly optimised european counrty site to a very much better optimised site and have seen as increase in traffic of several hundred percent - needless to say we will be carrying out the same type of optimisation accross our other european web sites.
Director at Velocity
28 November 2008 09:50am
If your baseline is 30, I'd aim for 60.
Not kidding -- you actually have your only good answer to the "how long is a piece of string" question. The string is 30 long.
Next step: double it!
Doug Kessler
Director at MarketingClout
01 December 2008 09:28am
Thanks everyone. Appreciate your help. Got a better idea of how long that piece of string might be anyway! Cheers