Hi

I look after a couple of B2C sites with relatively high basket values and I have recently set up on Google Analytics a Goal Funnel for checkout conversion. I am seeing 73% of users who arrive at the payment screen proceed to sale , is there anyone that can share with me some stats on this?

I am also seeing high numbers of users clicking on the basket content which I am uncertain as to whether these are unique visits?

Any help be great here?

Thanks

Bob Brinklow.

Thanks Nick I'll take a look at this, the concept sounds interesting.

Jeff

I'll drop you a mail and we can have a look at your solution.

Thanks

Bob Brinklow.

On 16:51:37 5 December 2007 camber wrote:

Hello Bob, abandonment varies by sector but is regarded to be between 50 - 90%. This is from the shopping cart, not just visitors to the site - there is a difference. you may well end up with 2 abandonment metrics, one for drop off from the site and the other from the cart.

We have developed a solution which is due for launch Q1 2008 which addresses shopping cart abandonment and provides a way to recover this lost revenue.

I would be happy to discuss this with you and explain in more detail how this will help with your sites.

You can contact me on

Regards 

Jeff Ince

On 15:05:34 4 December 2007 BobBrinklow wrote:

Hi

I look after a couple of B2C sites with relatively high basket values and I have recently set up on Google Analytics a Goal Funnel for checkout conversion. I am seeing 73% of users who arrive at the payment screen proceed to sale , is there anyone that can share with me some stats on this?

I am also seeing high numbers of users clicking on the basket content which I am uncertain as to whether these are unique visits?

Any help be great here?

Thanks

Bob Brinklow.

Hi Bob,

In our experience basket abandonment is in the region of 60%

However this does vary according to the sector and products being sold on the site.

According to Forrester Research the top reasons for cart abandonment are:

57% - Didn’t want to pay shipping costs
48% - Total cost of purchase more than expected
41% - Used the shopping cart for research
19% - Didn’t want to wait for the product
18% - Purchased offline instead
15% - Checkout process was too complicated
12% - Other reasons

Research has also shown that it is possible to generate extra sales of 2% to 5% by implementing behaviourally targeted emails to re-engage with shoppers that drop out at the basket / checkout stages.

Our company provides online behavioural marketing and analysis to enable our clients to increase prospect acquisition, improve web site conversion rates and enhance repeat sales. We are called Red Eye International (www.redeye.com)

If you would be interested in finding out more on this subject please drop me and e-mail and I will be happy to help.My email address is 

Best regards,

Dean Miller.