1. Andy Hyslop Bronze

    Director at UKClimbing.com

    21 September 2003 18:33pm

    Andy Hyslop

    We have just sold our entire banner impressions up to 31/10/03 to a well know digital media agency (3M impressions). However, I have a horrible felling that we have vastly undersold ourselves.

    I am sure banner rates will vary drastically for site to site but I would appreciate any advice on what would be considered to be a fair price for our style of content site. http://www.ukclimbing.com

  2. John Wards

    Multi Media Developer at SportNetwork.net

    03 December 2003 15:31pm

    John Wards

    What figure have you sold the lot for?

    Blind network buys normally go for the £1-2 CPM rate before the agency cut.

    Named site buys can go for a higer rate. A named site buy is when your agency goes to an advertiser with your site information under their arm rather than their network infomation under their arm. You can get anywhere from £3-15 CPM for Banners and silly amounts for overlays (we have had £26 CPM...but not for many imps though)

    Hope that helps and sorry for the delay in a reponse to this post I am new about here ;-)

    Cheers
    John

    On 18:33:38 21 September 2003 Andy Hyslop wrote:
    >We have just sold our entire banner impressions up to
    >31/10/03 to a well know digital media agency (3M
    >impressions). However, I have a horrible felling that we
    >have vastly undersold ourselves.
    >
    >I am sure banner rates will vary drastically for site to
    >site but I would appreciate any advice on what would be
    >considered to be a fair price for our style of content
    >site. http://www.ukclimbing.com

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