Founder, Editor, Interactive Television Evangelist at informitv
20 August 2004 19:15pm
More than six million satellite viewers used the BBC’s interactive Olympic services in the first week of the games.
The record-breaking figures show that over half of the available audience used the red button on their remote control to gain access to the extended interactive coverage.
Of the 6.13 million satellite viewers using the service, 46% spent 25 minutes or more using the interactive application.
The previous highest figure was during this year’s Wimbledon when 4.1 million people used the interactive service. The Commonwealth Games in 2002 attracted 3.4 million interactive users.
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