SEM Manager at s1
05 August 2010 14:52pm
I'm looking to compile a list of the best social media competitions that have been done. I'm looking for best prizes, most interesting way to enter, most successful for the vendor and anything else that you've seen that's interesting. There seem to be quite a lot of innovative ones on the go at the moment but it's always hard to figure out if they have been successful...
Head of Interactive Design at Quantiv
10 August 2010 11:32am
I think the Moonfruit Macbook competition last year was one of the best I've seen for a while: http://www.moonfruitlounge.com/post/2009/08/28/Twitter-campaign-results-creative-responses-under-reported
Managing Director at Digital Gearbox
07 September 2010 17:52pm
This one that Renault have live is getting quite a bit of coverage:
This one's pretty high value too:
Head of Business Development at Lockerroom Media
20 October 2010 09:49am
We ran the Millets Festival campaign this summer. It has finished now, but prizes include a pair of festival tickets, wellington boots, waterproofs, a tent and a flip video camera. The winners attending the festival then filmed their experience and we have created 2-3 minute videos as content on facebook.
To finish off the campaign facebook fans were able to vote on who had the best festival experience and enter a prize draw for runners up prizes.
Have a look here http://on.fb.me/bKCKRE
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