Strategic Dvlpment consultant at Trinity Mirror
04 August 2010 11:00am
Not sure whether anyone can help me on this.
I am trying to get an overview of where the big brand advertisers (the likes of COI, BT, O2, Sky, DSGI, etc) spend their ex-display online marketing budgets.Now, AC Nielsen provide a reasonable breakdown of this for advertising, including online (display only though), but this does not cover the full mix of online marketing activity (e.g. affiliate, email, search, online market research, SEO advisory, web hosting, design, tech platforms, etc).
I suspect that this may be impossible to get exactly, but do you know of any best sources of this data?
I could use Nielsen's online advertising figures as a proxy, but that would be very imprecise given skew of travel, retail, telecoms sectors, etc into affiliate, email and search for example.
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