Recommended reports
2012: Email in Action
Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.
Alternatively, see our Achieving Digital Balance or Email Marketing Census 2011.
CEO at Econsultancy
01 December 2000 08:58am
It never ceases to amaze me how often people need reliable statistics on web users’ browsers, monitor colour depths, screen resolutions and operating systems, and yet how difficult it is to get this information.
There is a site which reliably provides such statistics at Statmarket.com (http://www.statmarket.com/ ) but whereas this was once free to access (and spread like wild fire as an indispensable bookmark amongst the web design industry globally), you now have to pay to access the data.
Another site that is used as a source for such information is the Browserwatch section of Internet.com at http://browserwatch.internet.com/stats.html . However, as the site itself explains “this is a representation of browser usage for people who visit BrowserWatch, nothing more, nothing less. But let me tell you a little bit more about the users who frequent BrowserWatch, we have some of the top software developers, web site designers, magazine and newspaper editors and writers and a catch all group I like to call browser.nuts. These are the folks that feel the need to be using the latest and greatest browsers available - period, end of sentence.” This is fine if this is your site’s target market but pretty useless otherwise.
I was recently happy to discover another source of free information which does most of what Statmarket does. It is the WebSnapshot section of the MyComputer.com network which can be found at http://websnapshot.mycomputer.com/ There is a really useful monthly report which you can download as a one page PDF which gives you all the key stats at a glance. You still have to pay for historical data (there is a historical data pricing list at http://websnapshot.mycomputer.com/pricing_info.html ) but it is not that expensive at around $40 a shot. Details of the data sources for the stats can be found at http://websnapshot.mycomputer.com/datasources.html (“data published by WebSnapshot is compiled from millions of visitors to tens of thousands of web sites of all types and sizes…”).
What I would really like access to, however, is this kind of information but such that it can be sliced and diced by a) Global / Country views b) different target market views. Sites should be designed with the target market in mind and the quality (let alone quantity) of data available to aid web designers is very poor. Surely there is a market here for someone? The most obvious people to provide such data are the big online advertising networks as their ad servers will get stats across a huge range of sites and users which can then be easily categorised. No doubt there are legal issues involved…
Anyone else know of other good sites for usage and penetration figures on browsers, monitor colour depths, screen resolutions and operating systems?