Senior Editor at Cimex Media
18 May 2007 14:51pm
You'd never sell Flash dev services or for that matter design of web pages only as a service - so can you sell content production with any success?
Copywriters and web content production teams I've spoken to still find that clients don't 'get' web content production services, even when the benefits are obvious.
Has no one got the sales message right or will clients never buy content as a standalone service?
E-Business Consultant at Dan Barker
18 May 2007 17:03pm
hi, kenobi, how are you?
there are plenty of pro bloggers successfully selling content as a service aren't there? or have i misunderstood what you're saying?
Copywriter at Scribbles Writing Services
18 May 2007 17:53pm
The simple answer to your question Kenobi is yes!I recently set up www.scribbles-writing-services.co.uk, a website copywriting business, and the response to date has been very positive.
The key is that that we don't just create text, we analyse the effectiveness of website copy, run competitor analysis, create copy that is optimised for both search engine and human audiences, and offer article writing services for online distribution. Of course the end result of this is to bring more visitors to the website and convert a decent percentage of them into paying customers. Two simple linked concepts that we find our potential clients appreciate the need for.
With all the hype over "clever" methods of search engine optimisation over the last few years the widely accepted belief is that things have now gone back to basics and once again copy is king. Lots of informative, well written text created in a web savvy structure is what's needed and there seems to be a demand for it.
18 May 2007 19:21pm
So - content is a quicker win when you focus on SEO or usability. But if I was a client, I'd want someone to look at SEO or usability as a whole, not just for content.
I'm playing devil's advocate here, but the fact remains - it's a tough sell as a standalone service.
What does the rest of the forum think?
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