You'd never sell Flash dev services or for that matter design of web pages only as a service - so can you sell content production with any success?

Copywriters and web content production teams I've spoken to still find that clients don't 'get' web content production services, even when the benefits are obvious.

Has no one got the sales message right or will clients never buy content as a standalone service?

kenobi

The simple answer to your question Kenobi is yes!
I recently set up www.scribbles-writing-services.co.uk, a website copywriting business, and the response to date has been very positive.

The key is that that we don't just create text, we analyse the effectiveness of website copy, run competitor analysis, create copy that is optimised for both search engine and human audiences, and offer article writing services for online distribution. Of course the end result of this is to bring more visitors to the website and convert a decent percentage of them into paying customers. Two simple linked concepts that we find our potential clients appreciate the need for.

With all the hype over "clever" methods of search engine optimisation over the last few years the widely accepted belief is that things have now gone back to basics and once again copy is king. Lots of informative, well written text created in a web savvy structure is what's needed and there seems to be a demand for it.

Richard
www.scribbles-writing-services.co.uk