Celeb promos for brand-building?
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Patrimonio Services
22 August 2008 07:00am
Everyone knows that celebs can help build a brand's profile by drawing attention to it, especially through viral videos, but do they really help by translating into sales or subscriptions?
Managing Director at n3w media
23 August 2008 13:57pm
Celebraty endorsment fits into marketing activity (creating awareness and interest in your brand) rather than sales activity (creating desire and then action - buying!). So I don't think that you can assume that simply because a celeb endorses your brand people will automatically rush off and buy the product.
I suspect that the answer to your question is yes, if executed well. But then you could say the same thing about any marketing device. The whole point is to create more awarness and feed your businesses sales funnel. Could a celeb on a viral video do that for you - possibly. Depends on the brand, choice of celeb, target audience and execution.
Kind Regards
Ed
www.n3wmedia.com
Nexus Media
25 August 2008 02:47am
Yeah, I know what you mean. There’s no such thing as bad PR, but sometimes people care more about the celeb more than the product. I mean, look at gotvmail’s video set with Gary Busey:
http://www.youtube.com/watch?v=CAoH96IEZx4
I mean, there are 40 videos, but until I looked up gotvmail itself or heard this song, most of the people I knew didn’t know gotvmail was a virtual phone system provider. But other times the attention is also good, since it leads to curiosity. Even if you couldn’t care a whit about priceline, you still remember Captain Kirk emphasizing “negotiation” when booking trips. And so on.
On 07:00:08 22 August 2008 mpatrimonio wrote:
E-Business Consultant at Dan Barker
26 August 2008 10:54am
one nice little effect on the web is search rankings.
Celeb PR leads to: Blog & News Mentions which leads to: Inbound Links which lead to: Boosted Search Rankings!