Hi Lucy

There was an old Nielsen survey that tackled this subject, which you can get an overview of here. Generally speaking, it seems that you are correct in your assertion, but the online advertising landscape is changing.

While the web's early adopters (18-24 year olds being some of the more savvy web users) have learned to dodge the banner and pop-ups, this age group is also more likely to explore rich content and games.

If rich media ads are targeted well and are full of quality content, then I'd expect this age group to investigate more than others.

They are also likely to refer good content to friends, so anything remotely viral should work a treat.

Hope this helps.

c.

On 11:45:55 16 August 2004 Lucyf wrote:

 Hello

I wonder if anyone has ever come across any click through rates for online advertising by different ages groups/ dempgrapics

I’m looking to find out if males aged 18-24 are any less likely to click through than the average surfer?

thanks

Lucy