Hi,

Perhaps I am looking in the wrong places but I cannot find information on Click to Call services or Web Call Back on the site. I am suprised as its surely the next big thing for Sales and Marketing based Web sites.

Has anyone found information on here and can point me in the right direction.

Thanks, David

www.buttontel.com

Thats a fair point. And your right it has been on Web sites for nearly 10 years. However whilst all the big Web sites, espically companies that pride themselves on customer service use it, its only now thats it filtering down and becoming a hot topic.

I guess as the Web market gets more and more competitive, we need every edge we can get over our competitors and Click to Call is proven to increase conversion rates and decrease abandoments rates on key pages when implemented correctly.

Bill Gates himself said at the ETRA conference in Belgium...

“In the future, there will not be any significant websites that do not contain this capability”

I I am suprised there is not a great deal of information on the technology on this Web site/forum

www.buttontel.com

IM support doesn't give you the conversion rates Click to Call does. The whole point of Web Call Back/Click to Call is that many people prefer to talk to a real person than tap away on a key board. By talking to a person you can build up a rapport and levels of trust that a faceless typer at the other end can't.

Why would the service be unreliable? The only reason that would happen would be if the supplier of the service was unreliable.

Also, Click to Call doesn't have to be VoIP. Infact the leading companies who are taking up the service at the moment are using PSTN Call Back providers as the quality of the call is as we all aware extremely important when dealing with valued Web customers.

Fact is, many of the top Web sites are now utilizing this service to convert more customers. Dell for example have embedded the technology on their finance application pages which used to experience a 90% abandoment rate. Their case study shows that from the calls they are recieving from Click to Call, they are closing 55% of them!

You can read that case study on estara's web site.

www.buttontel.com

On 15:26:52 25 July 2007 BenF wrote:

I'd have thought it has been rather left trailing in the wake of IM support and sales which is becoming quite common even on smaller sites and is quick and simple to use. Click to call back is a bit old and, if you use it as a consumer, monstrously unpredictable. Who even has a VoIP 'phone in their home?