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Director & Founder at eEnablement - Online Interim Management & Consultancy
10 October 2006 09:37am
I have read in the past anecdotal evidence that UK consumers are more likely to click on a retail web site with a .co.uk url rather than .com when searching online(on the basis that the retailer is more likely to be UK based), but has there been any quantitaive research in this area that anyone is aware of?
Managing Director at Receptional Ltd
10 October 2006 12:40pm
I once once listening to a Nominet representative who had said that they had dome some research. It would make sense that they did the research of course!
Their sitemap is huge at nominet.org.uk/sitemap so maybe you can find a case study or something there.
Dixon - Receptional.
Managing Director at Shine Marketing
17 October 2006 14:58pm
Should be fairly easy to test if you have both versions of the domain pointed at the same site.
Set up a Google ad with one version of each in the display URL and leave it for a few thousand clicks. Google will show you the clickthrough rate for each version.