Director at www.sharpmonkeys.co.uk
17 February 2006 09:50am
One of the most common questions I am getting asked by new business startup customers is:
Is there any benchmark data that we can compare our performance to with regards to;
starting a new online retail business under 12 months old.
How much was spent on marketing.
Average number of visitors per month.
Average conversion rates, visitors to enquiries, visitors to sales.
Rate of sign up for email.
Percentage of repeat orders.
Percentage of new orders.
I know there are general stats for this stuff available, but I am looking for specifics for comparison especially in the filed of new businesses under 12 months old.
Any help would be appreciated.
thanks - John
Managing Director at JU2 Limited
23 March 2006 20:28pm
Did you get anywhere with these questions - I am interested in exactly the same issues. I have 2 online retails start ups as clients and I would really appreciate some benchmarks to provide some reaasurance.
24 March 2006 19:02pm
no I did'nt I am afraid, im thinking of starting some research myself, ill keep you posted.
24 March 2006 20:00pm
Its conversion rates I'm interested in. I have seen some data at http://www.conversionchronicles.com/What_is_an_average_conversion_rate.html but I guess you've already seen this.
This is the fourth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.
Free market research on digital marketing
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