Digital Journey Manager at RBS
30 September 2009 11:27am
Hello, are there any tools out there (preferably free) that allow me to see what online marketing activity my competitors are doing and what they're spending? Thanks.
Director at Entourage BD
02 October 2009 14:29pm
http://spyfu.com is really good for looking at competitiors search marketing activity. It is free but you can also sign upto their membership which gives you more access to industry trends.
I hope that helps a bit,
05 October 2009 12:02pm
Hi Ross, that's really helpful. Thank you.
Online Marketing at Lingo24
06 October 2009 23:49pm
I've also found http://spyfu.com/ very helpful.
Partner at TheAgency
16 October 2009 10:27am
Thanks for sharing the info on SpuFu. I would use with caution though. We just ran some tests here on a number of our clients PPC accounts to see what it would come back with, and have to say it was completely inaccurate. It came back with keyword results that were completely wrong, and spend estimations were 1000% out.
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
19 October 2009 13:15pm
I would agree with Saman. This sort of tools, although on occassions may appear useful, they are often inaccurate and may rely of invalid or false information.
Deniswww.naxtech.com - multilingual web development and online marketing specialists
Econsultancy's Australia and New Zealand Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.
Produced in collaboration with the Society of Digital Agencies (SoDA), this report includes highlights from the Digital Marketing Outlook survey, which attracted 814 respondents from leading agencies and global companies. The report offers insights into future shifts in marketing, such as the importance of humanizing data, creating credible content, and why user-centric design deserves greater attention.
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