Web Manager at Numark Ltd
29 June 2010 09:32am
I read on Outlaw.com that the EU are talking about insisting on getting permission for cookies. http://out-law.com/page-11176
Does anyone know how will this affect Google Analytics?
Hacker at Hacking
04 August 2010 06:45am
Google offers a range of advertising services through our AdWords and AdSense
programs to show you the most useful and relevant ads online. These ads
appear on Google’s sites and services, and on partner websites in the Google content network.
Some ads are based primarily on your search queries or on the content
of the page you’re viewing. When providing ads tailored to your
interests, we offer useful tools for you to view and manage the
information that is being collected and used to serve ads. To protect
your privacy, we follow three principles when we serve ads:
describes how we treat personal information in Google’s products and
services, including information provided when using or interacting with
and the specific privacy notices for Google services describe our
privacy practices relating to our advertising services. Google also
offers display advertising services through DoubleClick. For more
information, see our privacy practices related to DoubleClick advertising products. And to learn more about YouTube’s approach to advertising, see YouTube Advertising and You.
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Best of luck
CEO at Connected
16 September 2010 11:02am
Big topic at the moment and likely to become more important as time goes on. This revolves around privacy and what (and where) information is stored about visitors. Google Analytics (like lots of other systems) is a third-party service that stores information about visitors for analysis later but, and it's a big but, the information is NOT stored by the company operating the web site being visited. The information is stored by Google and that, according to the EU, is a violation of privacy unless the visitor has agreed to share their information with Google.
There is an easy solution. Use you own analytics hosted on your own server and then the information your gather never leaves your organisation. This problem gets particularly tricky if you are using a a number of different analytics services on your site; we have one customer that uses 3 different third-party tracking systems and under EU law the visitor would be required to opt-in to all of the services before any useful information could be gleaned.
Bearing in mind that the biggest brake on conversions occurs when sites put barriers in the way of activity and action adding a number of opt-in pop-ups is going to hose conversion rates.
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