Web Practice Leader & Founder at effbis
14 June 2006 13:23pm
Non-corporate related information on intranets or portals, such as weather forecast, general stock news, or any other non-business supporting information can increase business efficiency. Many companies however, dedicate too much space on their Intranet or portal home page for it, wasting valuable space to link to business content and tools that improve employees’ productiveness. Intranet and portal owners should keep at least two third of the home page body space for links to support business tasks. This allows employees to start - with one click - their business tasks. One third of the home page body content can be devoted to a mix of corporate announcements and non-company related information. Dedicating more space results in a decreased Intranet or portal effectiveness.
Our intranet /portal content survey revealed that 73% of European companies provide financial, corporate and industry news on their intranet or portal (see PracticeByte, “Intranet / Portal Content Survey”, Nicolas Bürki).
Every content piece on an Intranet needs to have a business value. For business related tools and cotent such as:
business values are straightforward and their return on investment (ROI) can be quite well estimated or even well calculated.
Determining the business value of non-company related information such as customizable stock symbols, weather forecast, time zones display, world news is challenging to state in monetary value.<p>If you apply a cost / benefit matrix such as our cost and business assessment matrix on such content, the outcome disfavours these content types (see PracticeByte, “Intranet / Portal Content – Use a Business and Cost Matrix to Prioritize Content and Develop an Effective Linking Strategy”, Nicolas Bürki).
The main driver to provide non-company related content on the corporate Intranet home page is to motivate employees who:
For this specific Intranet audience, non-corporate information proofed to act as an incentive to regularly return to the corporate Intranet (even if they do not yet use the Intranet for their work). As they return more frequently, is much more likely that they start using the Intranet for their work. This tactic works especially well, if Web designer and information architects have developed an effective home page (see PracticeByte, “Common Mistakes: Home Page Design”, Nicolas Bürki).
Especially companies that launch:
should seriously consider to provide non-company related information. This increases employees’ buy-in to regularly return and use the Intranet in their daily tasks.
Intranet / Portal Content Recommendations:
Nicolas Bürki is the founder of effinfo.com, a European based usability and Strategic Web Marketing company providing you actionnable and pragmatic publications on online marketing, usability, Web strategy, Web Goverance. Our consulting engagements are delivered in English, French, German and Swiss-German language.
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