Technical Director at LUXSON ltd
23 July 2009 11:21am
I'm in the process of setting up some online competitions/prizes for websites and email/viral marketing campaigns. Is there anything I need to know before I just create some questions, upload a picture of some prizes and then activate the competition? Ideally I'd like to know any rules and regulations I need to comply with and also any legal issues I may encounter.
CEO at iKontakt
23 July 2009 18:00pm
Any prize draw or competition should have a full set of terms and conditions in order to comply with legislation (and to avoid problems and bad publicity). It's actually quite a comprehensive list which needs to include things such as who the promotion is open to (any geographical, age or other restrictions), what exactly the prize does and doesn't include, how to enter, how a winner is picked, what the closing date is . . . the list goes on! The Institute of Sales Promotion is a good resource - they have sample Ts and Cs on their website www.isp.co.uk/legal and they also offer a legal checking service for a fee. Or a good starting point would be to search for a well known promoter such as Heinz and have a look at some of their prize draw terms and conditions, before adapting and getting them checked.
24 July 2009 10:11am
Thanks Mark, thats very useful. I've noticed that the URL provided was incorrect and so I did some digging around and found the correct one - http://www.isp.org.uk/legal.php?pid=25
Once again thanks for the advice Mark.
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