hi, Tom, how are you?

Your best bet would be to phone up a couple of agencies or approach any specific sites you're looking to target direct. Most will have rate cards available (which are usually somewhat flexible).

Prices vary massively depending on the type of ad / level of targetting / niche / whether you want to specify page/site/network / how much you're buying.

I know it's not much, but I hope that helps at least a little bit!

daniel

Hi Tom

CPC Rates can vary dramatically depending upon a number of variables including, for Paid Search:

Sector and competitive landscape
Keyword Competitveness
Your Quality Score
How your budget is managed
Your positional strategy

The key to reducing overall CPC's is to levarage less competitive keywords across your campaigns, and to split the campaigns into groups based on search mode.

The searchers journey typically consists of a number of phases. You may, for example not want a searcher who is just browsing to click on a broad, generic based (and possibly expensive)keyword, but prefer instead to expose your offer in these early stages.

The key is to catch them in purchase or conversion mode with more specific keywords, that are generally cheaper.

We can usually significantly reduce clients CPC's using various strategies such as this.

For more detail you can read our blog at http://www.justsearching.co.uk or drop me a line.

Cheers

Tony Meehan
Head of Paid Search
Just Search