T A O Neill
17 July 2007 15:43pm
Could anyone suggest where I would find the most up to date CPC and CPM rates, or give me an idea of the applicable rates for both general and targeted ads?
I have studied the 2005 advertising networks buyers guide produced by econsultancy and although informative, I am guessing a lot has changed in that short time.
Hope you can help,
E-Business Consultant at Dan Barker
17 July 2007 17:27pm
hi, Tom, how are you?
Your best bet would be to phone up a couple of agencies or approach any specific sites you're looking to target direct. Most will have rate cards available (which are usually somewhat flexible).
Prices vary massively depending on the type of ad / level of targetting / niche / whether you want to specify page/site/network / how much you're buying.
I know it's not much, but I hope that helps at least a little bit!
17 July 2007 18:15pm
Thanks Daniel for the starting point. It is more than I had an hour ago.
Paid Search Consultant at Just Search Ltd
24 July 2007 15:54pm
CPC Rates can vary dramatically depending upon a number of variables including, for Paid Search:
Sector and competitive landscape
Your Quality Score
How your budget is managed
Your positional strategy
The key to reducing overall CPC's is to levarage less competitive keywords across your campaigns, and to split the campaigns into groups based on search mode.
The searchers journey typically consists of a number of phases. You may, for example not want a searcher who is just browsing to click on a broad, generic based (and possibly expensive)keyword, but prefer instead to expose your offer in these early stages.
The key is to catch them in purchase or conversion mode with more specific keywords, that are generally cheaper.
We can usually significantly reduce clients CPC's using various strategies such as this.
For more detail you can read our blog at http://www.justsearching.co.uk or drop me a line.
Head of Paid Search
10 August 2007 15:16pm
I work for an internet solutions provider called Eyeconomy.
We specialize in Subsites, Sublines and Contextual advertisements.
I would be happy to discuss with you our CPM rates which vary depending on the campaign.
If you are interested please e-mail me on carolineATsubsites.co.uk or contact me on 0207 618 9007.
I look forward to hearing from you.
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