Recommended reports
Online Lead Generation Report 2010 (B2C)
The Online Lead Generation Report (B2C), produced in association with lead generation specialist Clash-Media, provides a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The research, supported by the IAB UK and the Performance Marketing Association (PMA) in the US, contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads.
Marketing Budgets 2013
The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
Head Of E-Commerce at JWI Ltd
19 March 2007 22:37pm
I totally agree with Anthony. You are talking about potentially losing a very minor amount of traffic. Generally people who are finding sites online will use a search engine. If users are physically typing your url into the address bar, then, providing you brand the site correctly and copy the corporate identity across all of your offline marketing/advertising, you should not loose traffic. People who find you once will return and will not be deterred by some spammy site trying to steel your traffic.
Head Of E-Commerce at JWI Ltd
19 March 2007 22:39pm
The above was in reply to silver-surfer