Recommended reports
2012: Email in Action
Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
02 December 2005 12:54pm
E-marketing Essentials are 5 'must read' articles from the previous month for digital marketers from the hundreds I scan.
They are sent to delegates to Dave Chaffey's E-marketing training workshops. I have agreed with Ashley Friedlein of E-consultancy that I will post them here also in the hope that they may be useful for forum members who haven't seen these articles or news items.
You can subscribe to an E-mail briefing at www.davechaffey.com/join_form.
1. Connected Marketing - best collection of thinking on viral, buzz and word-of-mouth marketing
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'Connected Marketing' gives the best collection of articles I know about viral, buzz and word-of-mouth marketing.
Link also includes great summary of Malcolm Gladwell's Tipping point concept by Paul Marsden.
http://www.davechaffey.com/Total-E-mail-Marketing/Connected-Viral-Buzz-Marketing
2. Web 2.0 marketing implications
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Web 2.0 is a hot topic at the moment, at least within the tech community in the West coast of the USA. Here, we briefly look at what Web 2.0 is and review implications for how companies reach and interact with their customers online.
http://www.davechaffey.com/E-business/C3-Infrastructure/Web-2.0-Marketing-Implications
3. New RSS Direct marketing tool
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RSS is a threat to E-mail marketers since typically users profile / qualify themselves before opt-in to e-mail. With RSS this isn't necessary since it is a pull service where the user retrieves information from the web site hosting the RSS feed.
This has been the typical model to date, but Silverpop has recently launched RSS Direct (view demo) which uses a more familiar E-mail permission marketing model where the user provides information before signing up to feeds.
http://www.davechaffey.com/Total-E-mail-Marketing/New-RSS-Direct-product
4. Predictive Analytics Insight launches
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This is a new e-magazine. The launch issue explains what Predictive Analytics is and has a couple of high-level cases about Saga and Rabobank summarising the approach and an interview with Don Peppers.
http://www.davechaffey.com/Total-E-mail-Marketing/Predictive-analytics
5.Improving online customer retention
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An article by me for the Chartered Institute of Marketing's What's New in Marketing (www.wnim.com).
http://www.davechaffey.com/E-marketing-Insights/
6. Other interesting articles
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A full listing of what I have blogged in the last month.
View: http://www.davechaffey.com/news