Recommended reports
Selling Online: a How-to Guide for Small Businesses
Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller business in mind. This 100+ page document, written by e-commerce consultant Trevor Ginn, contains information about best-practice implementation and management of an online retail website. It is a must-read for any small business serious about establishing itself in the e-commerce environment.
Alternatively, see our The State of Digital in the Middle East and North Africa or Online Lead Generation Report 2010 (B2C).
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
02 September 2004 18:20pm
For anyone who is interested in a high-level survey this provides a lengthy summary of the state of different markets. This is an excellent readable overview of E-commerce issues showcasing some key trends although including more US than European examples.
At the time of posting, this article has became available free online but published in May
Topics and trends discussed in the different articles include:
- Relative volume of online purchases and online product research
- Online retail success factors
- Travel E-commerce
- Online auctions
- Slow growth of Online B2B Exchanges
- "Virtual fun"
- Search marketing
- Online security
Surprising they missed privacy and SPAM... issues
First article in series:
http://www.economist.com/surveys/showsurvey.cfm?issue=20040515
http://www.economist.com/surveys
Dave Chaffey
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Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
Blog: www.davechaffey.com