Showing posts 1 - 10 of 17
  1. Ashley Friedlein Staff

    CEO at Econsultancy

    14 June 2010 14:37pm

    Ashley Friedlein

    In case you hadn’t noticed we set a new site design live this weekend and I just wanted to give you a bit of background to what we’ve done, and why, and what we’re planning next.

    What have we done?

    • We’ve changed the main site navigation to use drop downs
    • We’ve changed the homepage
    • We’ve added some new ‘persona’ homepages (look under the ‘How can we help you?’ drop down)

    Why have we done it?
    There are two main drivers behind the updates:

    1. To make it clearer to new visitors *what we do*. Sounds simple, but as you will probably know, that’s surprisingly hard. Our last homepage had some cool stuff on it but tended to confuse new visitors. 

    2. To make it easier, and quicker, to find the content most relevant to you. Hopefully the drop-downs allow you to scan, and get to, our content quicker. And the ‘persona’ pages group content in ways that are useful: currently by discipline, organisation type and expertise level. 

    Can you give feedback?
    Yes, of course. Keen to hear any thoughts. Might be about bugs, design, functionality, navigation, CSS, accessibility issues etc. Two ways to feedback: 

    1. Tweet your thoughts and include the hashtag #econtech
    2. Reply to this post below

    What are we planning next?
    Following are what we’ve got on our immediate to do list. Again, if you’ve got any comments then feedback as above.

    • Review your feedback and make any updates and changes accordingly
    • Finesse the design (‘look and feel’) which we think still needs some work
    • Further improve the site speed (we’ve done some stuff on this recently already)
    • Localisation by country and further personalisation for logged in members
    Thanks Ashley
  2. Jim O

    Social media guy at CSC

    14 June 2010 16:58pm

    Jim O

    Redesign looks quite nice, but why 'Reports' on the nav bar and 'Research' in the four blocks? I don't much like having titles and 'View all...' type links going to the exact same location either. Lots of links to the same content on a page that's very busy even without the duplicated content.

    However, on the positive side I think it opens up your site a lot more. I have already noticed things I didn't know were there.

  3. Paul Gill

    Account Director at Torchbox

    14 June 2010 17:03pm

    Paul Gill

    To be honest I'm not a casual browser of the site - I dive straight into blog posts from tweets / emails - so my only comment is why is the blog hidden under "more" in the nav? Is it really not such a big part of the site?

    The nav and the site structure it exposes is nice and clear from my perspective.

    I miss the scrolling logo already! :-)

  4. Alia Formoy

    CRM Manager at Dairy Crest

    14 June 2010 17:07pm

    Alia Formoy

    I think the front page looks great, but you seem to be catering more towards new users than us oldies - I want my blog link to be more prominent! I also miss the scrolling logo, but otherwise, it's a really nice looking redesign.

  5. dan barker

    E-Business Consultant at Dan Barker

    14 June 2010 17:29pm

    dan barker

    I like it a lot & I think it's fine to cater for new vs old. I think it's great to have redesigned with such a specific objective - 'd love to hear how well it does with that & what you're tracking to measure it.

    I'm happy the scrolling logo's gone. I thought it was great, but it made it impossible to read blog posts on my blackberry!

    Well done, Ashley & the team!

  6. Marc Cooper

    Manager, Customer Experience & Content at Epson Europe

    14 June 2010 18:14pm

    Marc Cooper

    Only digested the homepage, but here goes:

    Top navigation is good, and it certainly delivers the 'what do we do' objective, which is a weakness for many sites (particularly, what do we do better / differently to our peers).  Also interesting to go for content modules which span the page width - could be a good call.

    Weaknesses are:

    • Balance of content for returning visitors.  The 'what's new' content is not just miles below the fold, but you can't even navigate to it from above the fold
    • Design - what a mess!  It's so difficult to mentally construct a quick overview of the different page elements.  This is because there is no consistent module/fragment design.  Why all the different fonts, font sizes, font colours, bold/unbold, module colours, etc.?  Dizzying.

    Will be interested to see progress...

  7. Leanne McCrae Platinum

    International Digital & Market Development Consultant at Standard Life Assurance Ltd - International

    14 June 2010 18:20pm

    Leanne McCrae

    I've only got as far as the homepage and it's not too pleasant.

    I am using IE7 and my text size is set to "medium". The images and text are all overlapping and it's difficult to read. Your homepage only seems to like "smaller" and "smallest" text sizes.

    I wonder what it will look like when set to "largest"...?

  8. Robert Faulkner Gold

    MD at Datadial ltd

    15 June 2010 08:41am

    Robert Faulkner

    If I were a new user I am not convinced that I would know immediately what it is that  you do. Shouldn't there be a one liner somewhere "We are...."  I can see headings for Reports, Events, Training and Jobs but this is all generic stuff and as a new user I would have to assimilate all this and other info on the page to ascertain that what its all about.

    The moving logo gave a bit of character and Ipresume was a post ironic comment  to all those old sites with rotating logos, moving menus, flashing banners, scrolling text etc?

  9. Jannis Moutafis

    Managing Director at print2online.de

    15 June 2010 08:41am

    Jannis Moutafis

    Congratulations on the new structure, it really helps to find your way round much better than the old version. 

    But I don't quite agree with the looks. The range of the font size in particular makes it a bit difficult to deal with the content. The size of the caption on the navigation bar could very well be a bit smaller, especially when you try to switch quickly from the headlines (Training, Jobs, Events, etc.) to the content of the Twitter feed, the caption of which is tiny. 

    And I definitely agree with Alia Formoy: Where is the blog? It's for me the main reason to visit your site as I can learn a lot from the posts. To my opinion it's one of the most important assets, so why hide it in the bottom? I think this could a vertical bar that runs from top to bottom.

  10. Ashley Friedlein Staff

    CEO at Econsultancy

    15 June 2010 10:11am

    Ashley Friedlein

    Hi all

    Great comments. Keep them coming. I won't reply fully yet as we're still getting feedback in here and via Twitter (see http://twitter.com/#search?q=%23econtech). Seems like feedback is reasonably consistent though (and we agree) that the structure / navigation is better but the design needs finesse-ing.

    Once we have some more data we'll publish that too e.g. metrics around site visits, bounce rates, page views per session, conversion rates and so on.

    The blog is an interesting one. All our data says that our keen blog readers don't (and never have) navigated to it via the homepage but rather via Twitter, email alerts, RSS etc. On the old homepage the blog content was just as far down the homepage as it is now. But we're looking at further personalisation so blog fans could have that content higher up etc.

    Ashley 

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