Email: Retention or Acquisition?
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Account Director at Acxiom
08 January 2007 09:05am
HI Zoe,
As has been previously mentioned there is not a huge difference between email service providers. However it does depend if you are running campaigns for retention (ie your own data) or Acquisiton (ie cold lists). Speaking from being a data owner who uses both external (emailvision) and internal (acxiom) email delivery systems, the key areas that you need to look at are Account Management, ISP relationship management, CPM for delivery of emails & Campaign Reporting.
If you are looking for a managed service then this is something we can advise on and also offer the actual services you require.
We work directly with most of the companies that are mentioned in the correspondence so far. if you would like to discuss this further please feel free to contact me. or 0208 213 5431.
Best, Hugh