Emarketing Essentials - April 2007

E-marketing Essentials is my take on developments in digital marketing from the past month, plus useful tools and interesting articles.

Note:
I have agreed with Ashley Friedlein, CEO of E-consultancy, that I will post these articles here in the hope that they may be useful for forum members who haven't seen these articles or news items.

1. UK Internet advertising expenditure research
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The latest data on the UK Internet Advertising spend was published in late March 2007. Use this research to benchmark your investment in online media with other organisations in the UK. Find out the online advertising tactics which are most commonly used. But take care with
the research methodology.

Read 'UK Internet advertising expenditure research'

2. Statistics on mobile services and shortcode adoption in Europe
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I tend to focus on web marketing in my blog, but just as a reminder of other digital media. This research shows statistics for consumer adoption of mobile phone services in the UK, US, France, Spain and Germany. It also shows how the response rates to short code campaigns can be high.

Read 'Mobile services adoption statistics'

 3. Selecting a digital marketing agency
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Research showing marketers' preferences for selecting a marketing agency for digital marketing capabilities.

Read 'Selecting a digital marketing agency'

 4. AB Testing case study - Skype
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This case study, presented at E-metrics, March 2007 illustrated some of the approaches that advanced online marketers are using to increase online visitor engagement and sales.

Improvements can be substantial - one approach featured increased sales by a fifth!

Read 'AB Testing case study - Skype'

 5. Online money saving mania?
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I think the release of the Threshers Discount Voucher which "went viral" before Christmas is something of a tipping point in online shopping behaviour, because the buzz it created has made many more people aware of the opportunities for saving money if they don't buy direct from a retailer, but via an online intermediary.

This post looks at the way the Internet ecosystem has developed with the preponderance of sites to save money and describes the impact of the Threshers Voucher campaign and the most popular money saving sites.

Read 'Online money saving mania'

 6. All articles
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All my blog postings from the past month.

Read all E-marketing blog postings

Only Search Engine Optimisation (SEO) Blog

Only Paid search marketing (PPC) Blog

Only Email Marketing Blog

Dave Chaffey