Recommended reports
How We Shop in 2010: Habits and Motivations of Consumers
How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.
The State of Digital Marketing in the Middle East and North Africa 2012
The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.
Online Channel Specialist at BOC / Linde Group
08 July 2009 09:58am
Interesting (or controversial) article about 'etailing' this week. The evolving online shopping / ecommerce revolution has apparently reached a stage called Etail 3.0.
This is how Marketing Week defined Etail 3.0:
Digital Director at Ilpyondanshim
17 August 2009 16:06pm
who are their rivals? Most of the online retailers are also high street or 'tesco towns' retailers. Are we talking about niche markets here?