1. mark chapman Bronze

    E Business Manager at Kuoni (Travel) - www.kuoni.co.uk

    08 July 2009 09:58am

    mark chapman

    Interesting (or controversial) article about 'etailing' this week. The evolving online shopping / ecommerce revolution has apparently reached a stage called Etail 3.0.

    This is how Marketing Week defined Etail 3.0:

    The first wave of etail was said to involve online retailers undercutting their traditional counterparts. The second involved trying to create "experiences" online rather than just slashing costs. The third is said to see etailers surpassing their high street rivals with enhanced consumer offerings.

     

  2. David Farrell-Shaw Silver

    General Manager at Specialisterne Scotland

    17 August 2009 16:06pm

    David Farrell-Shaw

    who are their rivals? Most of the online retailers are also high street or 'tesco towns' retailers. Are we talking about niche markets here?

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