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NTR Manager at VistaPrint
14 February 2007 14:08pm
We are a multi-national e-commerce player who have just relocated our European marketing department from the USA, to Barcelona.
We have several UK positions open - managers for Marketing (overall site & revenue responsibility), Email marketing, Affiliate Marketing and Print media marketing (inserts, etc driving print response to short URLS.)
We have tested advertising our vacancies on E-consultancy plus all the usual avenues - Monster, recruitment agencies etc, with no great success.
We need quality people to come and perform within a world-class direct-response marketing department, in the sun, 4 blocks from the beach... How hard can that be?
If anyone can help, or suggest a specialist agency, I would love to hear about it...!
Web Marketing Manager at www.venuebirmingham.com
14 February 2007 14:54pm
Well - a heartfelt plea on econsultancy cannot hurt in the slightest! It's a great place to solicit help.
Speaking personally - as a professional with a young family - what has become critical to me is NOT moving. I'd be willing to work within 50 miles of home, but I don't want to uproot my young family.
Also from experience; face to face networking is the single best way to get people and / or get jobs / business - and yet almost EVERYone has no policy in place to get personal referrals. When I ran my own business I went to a 7.00 am business breakfast at least once every week. We can get too enamoured of our beloved medium; but until we can get tactile feedback from photo-realistic real-time virtual / augmented reality then it can NEVER substitute for meeting someone in person. The places I went to were Business Over Breakfast - http://www.bobclubs.com and BNI - http://www.bni.com/
Also; how clearly do you state that it is OK to work from home for part of the week? - that's another big issue for me.
Also there is job title and perceived status; are they all of sufficient perceived authority to get the job done? Implementing ecomemerce can have ramifications in order procesing, sales, marekting, the warehouse - almost every department of a company; you need to make sure you have enough seniority to Get The Job Done.
And finally there is the ultimate deal-killer; cold hard cash. Most jobs I look at simply do not offer the rewards I expect; when I have a proven track record of getting sites to number one in Google for the keywords customers actually use and then delivering an ROI of three to four times what it costs to hire me, then I expect rewards comensurate with track record; you know?
You could't guess that I am checking out the job market right now, could you?!
And finally; have you paid for a job listing here at econsultancy? - I would!
Business Development Executive at Synergy Partnership
14 February 2007 15:24pm
James,
I may be able to help you with the advertising of your vacancies please send me an email to daniel@ecmod.com or check out some of the websites i work for.
www.ecmod.com
or
www.cataloguescatalogues.com
Regards
Daniel Jenkins
Business Development Executive
0044 1271 866 112
On 14:08:21 14 February 2007 JamesWelsh wrote:
CEO at Econsultancy
14 February 2007 15:46pm
Hi James
Recruitment is a BIG problem for everyone in online marketing at the moment. It's just a nightmare finding people. The demand massively outstrips the supply. Even we have struggled to recruit and you'd think we should find it easy with a database of almost 50,000 to call on!
Two things you might want to consider (apart from what you've already tried):
- Paying more. Not sure what you are offering but unfortunately salaries are inflating at the moment.
- Use LinkedIn. Proactively approach candidates there. Most of the good people seem to be on there.
Regards
Ashley Friedlein
CEO
E-consultancy.com
CEO at Econsultancy
14 February 2007 15:52pm
p.s. hopefully the long tail of search will pull through some more candidates - your job is ranking well on Google on our site - see http://www.google.co.uk/search?hl=en&rls=GGLJ%2CGGLJ%3A2006-07%2CGGLJ%3Aen&q=%22emarketing+manager%22&meta=
Ashley
NTR Manager at VistaPrint
15 February 2007 13:55pm
Yep, and for that reason we're going to post a few more here....
If anyone knows anybody who wants to re-locate to Spain, just let me know...!!
We are competitive on the salary-side, by the way...
On 15:52:00 14 February 2007 Ashley wrote:
Digital engagement & Social Media expert at Bertie.fr
16 February 2007 10:48am
This is more a case study than an advice although...
At Breast Cancer Care, we had to recruit a Web Content Manager last December to join our New Media Department. We used agencies as well but I was looking for someone willing to join a fast growing team in a fast growing organisation. Not just someone looking for a job.
We were lucky as we only spent £8 on recruitment (your are reading correctly;I didn't forget to add a K after the 8).
This is what we did:
- We bought a domain name IwantThisJob.org (that's where we spent £8)
- We built a single page site without a job description, just tags linked to serious and less serious pages of other sites, giving a flavour of the spirit of the team and vision. This took a couple of hours to build.
- We posted a message on the web charity forum
- We used our Google Adwords grant to buy keywords like "dream job", "dream team", "new year new job" etc.
Results: many applications, over a 1,000 visits to our site and a successful candidate starting in March.Also I hope we are creating a trend; so if you start seeing tags for job ads, remember, Breast Cancer Care did it first!
We will use this method in a few weeks when we recruit a Junior Developer. And I'll tell you if we had the same success.
www.iwantThisJob.org
CEO at Segala
16 February 2007 14:00pm
James,
I bet you'll still get hammered by agencies who read this!
Further to the other notes, have you tried starting a blog? Blogs have many benefits, of which getting to know potential employees is one of them. I recently recruited a blogger (who was paid to blog!) who provided some help to my team. So, I didn't have to spend £8 a_n_d I got to know the guy before offering him a job.
Paul
------
http://segala.com/blog
NTR Manager at VistaPrint
16 February 2007 15:21pm
We really need this kind of creativity - want to come work for us...?
Thanks everyone for the advice and please keep it coming!
On 10:48:19 16 February 2007 BertieB wrote:
E-Business Consultant at Dan Barker
16 February 2007 18:27pm
i guess the moral of the last few posts is that you don't necessarily have to follow traditional recruitment methods anymore. online marketing tactics can be applied to areas other than just product sales. reach out yourself, make yourself easily reachable.
A Google UK search for we can't fill jobs turns this thread up as the number 1 result. I suspect if you'd used a couple of relevant search terms in your subject & included an email address in your post (or even in your e-consultancy profile - it's never too late thanks to the long tail) this might have worked as a decent little direct response campaign.
The informality and honesty of something like this can certainly have many advantages over the mutual sales-pitch of the traditional job advertisement/application/interview process.