Researcher, Writer, Trainer, Entrepreneur at DigitalFilipino.com
05 June 2004 06:33am
When I started DigitalFilipino.com in 1999, I joined numerous affiliate programs with the intent of generating revenue through advertisements. However, hardly any of them seem to work due to the specialized content I have in my site.
Last February, I started seeing websites with the Google Adsense (http://www.google.com/adsense) text advertisements and finding myself attracted to some of them. I finally decided to check out the Google Adsense link and sign up.
The first dilemma that I have is to decide where to put the advertisement. Top section ad of the website is not an option. I know that the simplicity and attractiveness of the text ad can easily snatch my visitor's attention.
The left or right side panel is not a good idea either. You don't want to distract your visitor from what they are reading in your site, especially if it is a sales offer. It is also not advisable to put a paid client ad in opposite left/right side panels with your Google Adsense. It is unfair to your paid clients if Google AdSense is getting better positioning.
The bottom or footer part seems to be the best. My site's intent is to sell reports and subscription. If I'll generate ad click-throughs via Google, that is cool but the least important priority. The last thing I want is to have high Google Ad revenues but my primary products are hardly moving.
Despite the unpopular placement I made for the ad, it is gradually getting the revenues in. Finally, I found the right advertising engine that delivers result even for a small time website like mine. It works!
Would you have other advertising engine suggestions? Hope you can share your experience too.
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