Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
01 April 2004 17:42pm
Looks like there's another web-based mail service for e-mail marketers to test their creative / HTML coding against:
I see from SearchDay:
that Google have just announced G-mail
This seems to be a similar, but initially free, web-based e-mail service to Hotmail and Yahoo! mail.
I will certainly be signing up since it offers the facility to search 1000Mb of e-mail for content using Google search algorithms and offers threads to put the message in context. I guess I will just redirect my regular mail there.
Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
CEO at Econsultancy
01 April 2004 18:40pm
I also hear that Google are secretly developing a special 'adult' search engine?
I've had difficulties finding it but apparently its called G-spot.
Well, it is April 1st...
Have you seen this from Google - http://www.google.com/jobs/lunar_job.html
Fndr at Majestic12.co.uk
02 April 2004 13:00pm
On 17:42:15 1 April 2004 Dave Chaffey wrote:
> I will certainly be signing up since it offers the facility to
> search 1000Mb of e-mail for content using Google search
> algorithms and offers threads to put the message in context.
so will I... and so will almost everyone I know online - and so will warez traders who will GMail being a very good place to store big files that they trade online. Google will certainly take measures to combat that but history of that segment shown that the only way to truly fight that sort of people off one needs to pull the plug - in this case reduce storage dramatically.
I think Google is losing it - instead of getting into games with free services like emails they'd better ensure that they still have competitive edge in searching as I think they are slipping right down with all those clever black and grey SEOs.
P.S. I plan to revise my opinion once more details become available on what exactly GMail is going to be like.
Senior SEO at Weboptimiser
02 April 2004 17:10pm
>and so will warez traders who will GMail being a very good
>place to store big files that they trade online.
Will it? If I were a "dodgy content" provider of whatever stripe, I certainly wouldn't let the Big G anywhere near my product. Extracting patterns from large corpuses of data is their trade, and that would be tantamount to painting a bulleye on my content, with a large "Ban me!" sign over it for good measure.
>will certainly take measures to combat that but history of
>that segment shown that the only way to truly fight that
>sort of people off one needs to pull the plug - in this
>case reduce storage dramatically.
No. The only way to truly fight that segment is to make it easier for them to play honestly. I spent some time with a few reformed black hat spammers at the Orlando PubCon, and 1 in particular cites Google as the main reason for him "going straight". For the record, this was one of the few who Google really WAS out to get
He now plays the game Googles way, and is making more off them than ever. He doesn't care about coming back into the light, because ultimiately it was always about the bottom line for him. Now he uses (mostly) approved techniques, he spends a lot less time testing the hell out of everything, managing domains, running spam scripts etc and a lot more time creating and publishing content. Both sides feel they have won
bonus all round, IMO
02 April 2004 17:11pm
Bonus all round, IMO
02 April 2004 18:06pm
I am highly sceptical that Google will be able to sustain this 1Gb offer unless they introduce some pretty draconian rules on daily traffic usage, thus limiting potential impact of warezing. "Dodgy" providers will certainly not shy Google just because its so high profile - in fact this high profile will make it attractive because they will seek safety in numbers.
I've been using Google for a long time now and I noticed definitive degradation in quality of results - its not completely useless but amount of noise or plain fake hits is getting very noticeable. This is the field where Google's ability to deal with massive amounts of data would be appreciated ;)
It would also be good if Google introduced PGP based security by default, but I think its wishful thinking (CPU time is far more expensive than storage).
There is another BIG question on how they are going to make money, personally I would rather not have my email analysed, ie read by anyone.
Sorry but I am very sceptical about this feature being anything but distraction from their core competency - enabling highly relevant up-todate searching.
ceo at mbites media
03 April 2004 09:10am
>Sorry but I am very sceptical about this feature being
>anything but distraction from their core competency -
>enabling highly relevant up-todate searching.
Surely the point of it it all is to start owning the audience it attracts? In media terms, G-Mail is Google's way of capturing data on its audience pre-IPO. It's the one area where its competitors - Yahoo/MSN - have the edge, again, in media terms, not search terms.
03 April 2004 15:47pm
I'm with you on this Mike.
As within MSN and Yahoo!, Google will introduce a Gmail+ paid-for service and no doubt a raft of other fee-based services. It will also get more Adwords/PPC revenue (although its hard to see what ads will be served with messages with attached meeting minutes).
I'm sure my annual e-mail is > 1Gb. I wonder how much the costs for Google would be per gig?
Yahoo! is profitable and its paid e-mail service contributes at least 10% to its revenue. With careful management, I'm sure Google can do it - the brand is certainly strong enough.
As the Yahoo! report says - its all about how skilled you are in monetising the user base. Their data shows that the ratio of unregistered to registered to registered active to registered paying is certainly challenging.
Freelance Web Consultant at architxt.net
03 April 2004 21:33pm
I'm fairly happy with Yahoo! Mail for my personal account as it allows me to check my inbox via wap. But I'm always at 95% storage space used. For another email account I use www.fastmail.fm, paying $19 for extra storage and no ad taglines. Fastmail is very good - they only do email and I don't think the site has one graphic.
I'll definitely try Gmail, and if it's any good use it for my personal email. The extra space would make me live a happier life.
ONe thing that bugs me is the name. Gmail sounds too much like some G male that sounds like GI Joe which reminds me of Big Jim. A toy I always wanted as a kid and never got. Oh, and there is G string too. Not a bad thing until you see one of Corbis' laters mag ads featuring the behind of this old dude on a beach wearing one.
Why on earth didn't they name it GoogleMail. Sounds so much better.
On 17:42:15 1 April 2004 Dave Chaffey wrote:
>Looks like there's another web-based mail service for
>e-mail marketers to test their creative / HTML coding
>I see from SearchDay:
>that Google have just announced G-mail
>This seems to be a similar, but initially free, web-based
>e-mail service to Hotmail and Yahoo! mail.
>I will certainly be signing up since it offers the
>facility to search 1000Mb of e-mail for content using
>Google search algorithms and offers threads to put the
>message in context. I guess I will just redirect my
>regular mail there.
>Internet Marketing trainer, consultant and author
>eResources and Books: www.marketing-online.co.uk
03 April 2004 21:35pm
On 09:10:15 3 April 2004 mikegb wrote:
>Surely the point of it it all is to start owning the
>audience it attracts?
Well Google managed to make a lot of money without "owning" anyone, thus showing that you do not _have_ to own to be profitable. Owning your customers could be very costly, as many .com's demonstrated in what is now quickly becoming forgotten tale. Here is my email (reproduced as is) to NetMarketing list (http://www.chinwag.com/) with some calculations:
> [names removed]
> Techie geeks, feel free to give an explanation.
ok, you asked for it ;-)
> How is it logistical / technically possible to
provide potentially over
> 2 million users, with 1GB of space each!!!
Ok, lets do some calculations based on real life
data (you can skip to the end for my estimate
of costs for 1st year running for GMail):
HotMail has got at least 50 mln email accounts, I
am pretty sure the figure is well above
100 mln, however lets take "mere" 30 mln accounts.
Lets count it in terms of 300 Gb IDE
disks that cost around £150 (ex VAT). You can't
really go higher in terms of capacity per hard
disk without getting into _very_ expensive
( 30,000,000 x 1Gb ) / 300 Gb = 100,000 hard
This will have to be distributed among at least
3-5 data centers, so we have to increase
the above by appropriate factor, lets say 5, so we
now need 500,000 hard drives @
£150 each (and you wont save much because high end
drives are expensive and margins are
low in that business) you have to spent £
75,000,000 ($150 mln USD) just to get started.
Is it all? No! You have to host these hard drives
on servers. Generally speaking its 4 drives
per small 1U server that Google is using, so we
will need that many servers:
500,000 / 4 = 125,000 servers needed.
Last time I checked Google had 10k+ servers used
for searching, so they will have to increase their
capacity by 12+ times, now lets look at costs of servers.
Again last time I checked Google was using pretty
cheap hardware, but you won't go much lower than
£500 per 1U server (without hard drives):
125,000 * £500 = £62,500,000 EXTRA
Still with me? Ok, then there is rackspace rent
(this is where you keep your servers).
1 rack will host 47 (might be wrong there) 1U
125,000 / 47 = 2,659 racks needed, have not got
exact figures (please feel free to correct me) at hand but
annual lease for 1 rack in a decent place can easily cost £10k pa, so total rent is:
2,659 * £1,0000 = £26,590,000 (thats every year!)
Sub-total for the first year of running:
£164,090,000 ($300+ mln)
And then there is bandwidth (and lots of it!), but
I can't be [WordLeftToYourImagination] to do any
calculations on Friday evening as I doubt anyone would still be with me at this point :-)
So, I can see that this idea will either cost a
LOT of money _OR_ they will severely cut 1Gb
quota. Would it be worth doing this service? I am not
convinced it will be, it will sure as hell require
a lot of computing resources that will cost pretty penny,
maybe thats why they want to float, ie need money
to "invest"? ;-)
Anyway seriously (for those who still here) - on
the basis of what was publicly available
I do not think its a good idea even though I
understand Google's desire to get to talk to
customers directly. I think 1Gb limit will be
abused a lot and will effectively be out of reach
for most people due to various traffic limitations
(like you can only email 10Mb a day).
Google should focus on improving its search
engine - no disrespect to legit white
hat SEOs but widespread "search engine
optimisation" is leading to poor
or even totally faked results being well
P.S. Just in case Sergey Brin will be reading this
email: Privet i udachi ;-)
P.P.S. Good thing they released information about
this GMail thing on 1st of April - they could
always call it a joke...
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