Consultant Designer at The Quantos Consultancy
18 April 2007 12:26pm
Hi guys. Anyone know how to influence Google Local rankings? I.E. getting into the top 3 places next to Google's locals map. I can't seem to find anything on e-consultancy about it - or anywhere else.
It seems like a pretty valuable bit of space to be in - being as though a UK local search map takes up a large percentage of space right at the top of the page there.
Any help/pointers much appreciated.
Director at whichwebdesigncompany.co.uk
18 April 2007 20:23pm
Google uses completely different algorithm when it come to local search. I would advise you to add your business to its directory http://www.google.com/local/add/businessCenter.
18 April 2007 20:36pm
Thanks. You're right. That is what I'm talking about. Anyone know what comes into play here? With Google not charging for it and our client's excellent general search performance being ignored for identical keyphrases - it's not obvious what factors Google are taking into account for the local searches.
I've actually seen Google maps with multiple display results from a single business, where other suppliers have been ignored, and others where the map has exclusively shown results on the other side of London and ignored actual suppliers from that location. 'Office Space in Croydon' being a current example.
So far as I can tell it all seems a bit random. Strange considering the real-estate Google are giving it and the potential for anyone with a local branch or locally-based business.
18 April 2007 21:10pm
Google Maps gathers information from a variety of sources, like Yellow Pages. Some companies buy local listing through Yellow pages, so I think this is a grey area. I can effectively buy 20 local areas under my business name and Google will have to display these on area search results.
Owner at TopSearchEngineMarketing.com
20 April 2007 18:39pm
It's actually quite simple. The closest geograhical location to the town showing the listings, gets the highest position ranking. Therefore for searches you appear in, in the local listing, you cannot influence the ranking except by moving closer in!
21 April 2007 08:47am
Thanks for the reply David. But that's plainly not the case. Read this again and see for yourself:
"I've actually seen Google maps with multiple display results from a single business, where other suppliers have been ignored, and others where the map has exclusively shown results on the other side of London and ignored actual suppliers from that location. 'Office Space in Croydon' being a current example."
There is some other factor at play here. Maybe there are only 'certain' locals in Google's system? I'm not sure. I'm just surprised there's not a bit more information/talk on the subject for all the reasons mentioned but primarily because of the time, effort and money being spent on natural search - when the local results are being slapped down straight on top of them.
If I do get any more information on this I'll post it up here.
Director at LiaiseOnline Limited
21 April 2007 17:32pm
thanks for this chaps... i was checking things out the other day and didn't get round to registering... just done it now after your prompting... will keep you posted on the results as they come in!!
SEO Recruiter at BD recruitment
26 April 2007 18:35pm
please contact me if you are looking for SEO work?
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