1. Darius Khadjenouri

    Director at Liveinfo

    14 May 2007 09:54am

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    I have noticed that google indexes url's as well as page titles.

    Does anyone know the level of importance given to each? For example; if I wanted to be found under car searches and everything else was equal, that is my page title was called car, can anyone tell me how would these rank?

    http://car.mydomain.com with page title "car"

    http://www.car.com with page title "car"

    http://www.mydomain.com/car with page title "car"

    Thanks,

  2. Adam Briggs

    Director at Landingnet Ltd

    14 May 2007 12:14pm

    Adam Briggs

    Hi there,

    I can give a few pointers, but no definitive answer to your question.

    I would say the car.com would be the best by far.
    the other 2 are a bit trickier and depend on your site.

    If your site is about cars in general i'd go with domain/car as your site topic is build around this.

    If your site is a much larger site covering a lot of different topics "in depth" then car.domain could be appropriate. As it sits above the root domain most se's see it as a separate domain within your site. Thats one of the reasons to have a lot of content if you use this method.

    I hope this helps.

  3. Darius Khadjenouri

    Director at Liveinfo

    14 May 2007 13:49pm

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    Thanks, Google webmaster tools allow you to group your sub domains, so conceivable you could have car.mydomain.com resulting www.mydomain.com results. 

    Fictionally my site is about cars and as much as optimize my site www.cars.com will have an advantage, I can’t change my domain but I can add a sub domain all thing being equal I’ll still be second, maybe unless I get car.mydomain.com/cars/cars/ ?

    I know URL’s are indexed but what importance they are given, lets say compared to page titles is the question.

  4. dan barker

    E-Business Consultant at Dan Barker

    14 May 2007 14:12pm

    dan barker

    hi, Darius, how are you?

    in addition to the primary effect ("google sees cars in my URL, so it ranks me against that"), there's also a (perhaps more important) secondary effect:

    1. inbound link anchor text is very important to search rankings against those keywords
    2. many people just use the URL as the anchor text when linking to you
    3. using your keywords in your URLs therefore gives you the opportunity to gain targetted keywords in your inbound link anchor text

    so lets say cars.com has a section about red cars, and they use the URL:

    http://www.cars.com/pageid=123

    vs  you with:

    http://www.123.com/cars/red-cars

    if 100 people link in to each of you using your URL as the anchor text (all things being equal) you should rank way, way ahead of them for 'red cars'.

    I hope that helps!

    daniel

  5. Darius Khadjenouri

    Director at Liveinfo

    14 May 2007 14:25pm

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    Hi Daniel , Thanks I understand what you mean, the story of Wikipedia. I'm trying to see if all things were equal what would happen sometimes it's that tight a race.

    Cheers,

    Darius

  6. Paul Evans Enterprise

    Internet Proposition Development Manager at RBS

    15 May 2007 10:23am

    Paul Evans

    Hi Darius,

    I couldn't give you a specific answer on which one would work best, but I can point you to these couple or resources which might help, particularly regarding the use of subdomains:
    http://www.seomoz.org/blog/11-best-practices-for-urls
    http://www.seomoz.org/article/search-ranking-factors

    Hope that helps,
    Regards,
    Paul

  7. John Lenard

    ICMD International

    17 May 2007 16:44pm

    John Lenard

    Hello darius u can find some ideas in woody maxim site woodymaxim.com that will feed you some ideas and tricks in advertising

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